How TikTok is transforming brand advertising
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and...
Brand
TV advertising drives brand results: Here’s what the numbers say
Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over...
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
A first-of-its-kind global study released this week presents proof that inclusive advertising — content that authentically and positively portrays a...
AMP It Up PR Receives “Brand Brilliance in Advertising & Marketing” Award
AMP it up PR Logo Anne Marie Perrault, Founder and CEO, AMP Talent Group AMP It Up PR Receives “Brand...
AMP It Up PR Receives “Brand Brilliance in Advertising & Marketing” Award
AMP it up PR Logo Anne Marie Perrault, Founder and CEO, AMP Talent Group AMP It Up PR Receives “Brand...
Silence, brand: Why McDonald’s meme marketing is a flop
McDonald's has released a bizarre ad that ditches design trends in an attempt to capitalise on a stale meme. Inspired...
