Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
CES functioned less as a turning point than a temperature check for the ad industry.Behind the stage demos and glossy...
Briefing
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly...
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and...
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice.Brands see sportspeople as a means of...
