AI-driven ad fraud causes 12% marketing spend leakage: mFilterIt report
Ad fraud is accelerating faster than India’s digital economy can regulate it, driven by AI systems that increasingly mimic real...
fraud
Overheard at ANA Masters of Marketing: ‘90% of banner ads are fraud and they don’t work’
The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Here...
