IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
NEW YORKâThe Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its...
IAB
IAB Australia publishes LLM prompting guide for marketing professionals
IAB Australia released a comprehensive guide on November 19, 2025, designed to help marketing professionals, media agencies, publishers, and advertising...
