Tag: secure

Advertising & Marketing

How TikTok plans to secure ad dollars for this year’s holiday season

This holiday season could be pretty instructive as to whether TiKTok will continue to be a place for smaller-sized ad budgets, rather than larger ones.

After all, this season is notorious for its bouts of irrational budget spending — a “use it or lose it” scenario when it comes to marketing expenditure.

If TikTok is ever going to capture a larger share of the advertising pie, this is the opportune moment. Marketers tend to be more generous with their budgets during this time of the year than any other, primarily because if they don’t utilize their remaining dollars, they risk having a smaller allocation in the future. 

Yet, up until now, TikTok hasn’t made a huge dent in those advertising budgets. Yes, more money is pouring into the app at a faster rate than many of its competitors, but it’s starting from a smaller base. Advertising on the platform is still predominantly in the experimental phase, and it’s not where the big ad dollars are going. You only need to look at the likes of Uber and Athlete’s Foot to see the focus is still on their organic strategies.

“While TikTok accounts for less than 10% of total spend for our marketing firm, it has more than doubled year over year,” Rob Jewell, chief growth officer at marketing agency Power Digital, which works for clients such as Procter & Gamble, Uniqlo and Casper, previously told Digiday. “We anticipate a similar growth trajectory in 2023 as the channel keeps attracting more advertisers eager to scale their TikTok efforts.”

Fast forward to now and Power Digital’s existing clients are already on a 32% upward trajectory from the same period last year, both in scaling their spend and new brands entering the TikTok advertising space with lower budgets. The agency’s director of TikTok,

… Read More ...
Android Firmware

Google Warns Users To Just take Action To Secure Against Remotely Exploitable Flaws in Well known Android Phones

Google’s protection study device is sounding the alarm on a set of vulnerabilities it discovered in certain Samsung chips included in dozens of Android styles, wearables and vehicles, fearing the flaws could be quickly learned and exploited. From a report: Google’s Venture Zero head Tim Willis explained the in-dwelling security scientists located and noted 18 zero-day vulnerabilities in Exynos modems manufactured by Samsung more than the previous couple months, which includes 4 prime-severity flaws that could compromise affected gadgets “silently and remotely” in excess of the mobile network.

“Tests carried out by Challenge Zero confirm that people 4 vulnerabilities allow for an attacker to remotely compromise a cell phone at the baseband stage with no user conversation, and require only that the attacker know the victim’s telephone amount,” Willis stated. By attaining the potential to remotely operate code at a device’s baseband level — basically the Exynos modems that change mobile signals to electronic details — an attacker would be ready to acquire in close proximity to-unfettered entry to the info flowing in and out of an afflicted unit, which include mobile phone calls, textual content messages, and cell facts, without the need of alerting the sufferer. The list of influenced gadgets incorporates (but is not restricted to): Samsung mobile units, like the S22, M and A collection handsets Vivo mobile units, together with individuals in the S16, S15, S6, X70, X60 and X30 collection Google Pixel 6 and Pixel 7 series and linked vehicles that use the Exynos Auto T5123 chipset.

website link … Read More ...

Android Firmware

Sony starts rolling out secure Android 13 update to the Xperia 10 III

The OTA is rolling out now


Soon after rolling out Android 13 to its flagship Xperia 1 IV in November, the Xperia 5 IV alongside with a bunch of more mature flagships in December, and the Xperia 10 IV just previous month, Sony is now bringing the most current flavor of Android to a person far more Xperia cell phone. The Japanese OEM has started rolling out the stable Android 13 update to 2021’s mid-array Xperia 10 III.


Sony Xperia 10 III Android 13 OTA

Sony Xperia 10 III Android 13 details

The update carrying application model 62.2.A..367 is at the moment offered for the world wide dual-SIM (XQ-BT52) variant of the telephone in various European and Asian nations around the world. As for what to anticipate from the new software, the current firmware provides along several remarkable features and improvements to the table that Google launched in Android 13. It also bumps the safety patch amount to January 2023.

Notably, the Qualcomm Snapdragon 690-powered 3rd technology Xperia 10 went on sale with Android 11 pre-set up. For the reason that it’s not likely that Sony will carry on updating the mid-ranger in the long run, the Android 13 launch should really be the last big firmware bump the Xperia 10 III at any time gets.

We really should see the Xperia 10 III’s Android 13 OTA popping up for other regional variants above the coming days and months. Even though you might choose for the Xperia Companion application to obtain the update for your telephone, it will be a great deal a lot easier to skip the waiting queue and down load the new build straight from the company’s update server for manual flashing by our very own group-formulated instruments like XperiFirm and Newflasher.

Sony Xperia 10 III XDA boards

Whilst it may perhaps seem to be like the stop of the

… Read More ...
Android Firmware

Realme X7 Max 5G will get Android 13-primarily based Realme UI 4. secure update

Realme introduced the Android 13-based mostly Realme UI 4. open up beta for the X7 Max 5G in December, and it would seem the testing has long gone easily since the firm has declared the rollout of Realme UI 4.0’s steady update for the X7 Max 5G.

The stable Realme UI 4. is rolling with firmware model RMX3031_11.F.04, but you will acquire it on your X7 Max 5G only if it can be running firmware RMX3031_11.C.16 or RMX3031_11.C.17.

Realme X7 Max 5G gets Android 13-based Realme UI 4.0 stable update

It is also truly worth mentioning that the update is rolling out to a limited number of users proper now, and a broader rollout will commence by the conclude of February if no bugs are uncovered. Realme also claimed that people enrolled in the early access/open up beta plan will instantly acquire the stable Realme UI 4..

You can look at the screenshot below for the complete changelog of Realme UI 4., and head this way to read through our Realme UI 4. critique.

&#13
Changelog of Realme UI 4.0 stable update for Realme X7 Max 5G&#13

Changelog of Realme UI 4. steady update for Realme X7 Max 5G

Supply

hyperlink … Read More ...