Guide to TikTok for Audience, Marketing, Advertising and Social Commerce Professionals
In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app...
Advertising & Marketing
AI, personalization and ethics redefine the advertising industry
The year 2025 will mark a before and after in the marketing and advertising industry. Artificial Intelligence (AI) will no...
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Dive Brief: Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared...
Meridian is now available to everyone
Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists....
Global Meta advertising revenue 2024
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics...
How audio advertising is redefining marketing in 2025 (and beyond)
Audio is no longer just growing, it has become a transformative force in how brands connect with audiences. With digital...
