The Pitch: Advertising and marketing news for 1.14.25
https://www.youtube.com/watch?v=Lx2KAPspF4c Tilt Creative + Production launched a campaign for Nivis, a Richmond-based skiwear company. Called “The Mountain Doesn’t Care,” the...
Advertising & Marketing
Global Programmatic Advertising Market Projected to Reach
Dublin, Jan. 02, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast,...
Apple denies using Siri data for targeted ads or marketing profiles
Apple has now responded to recent allegations around Siri and its usage without user permissions, announcing in a statement that...
5 Essential Strategies for B2B Marketing Success in 2025
As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the...
Comscore Appoints New Chief Marketing Officer
Photo courtesy Comscore Inc Comscore has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer. Keller brings...
The media and cultural shifts that will impact advertising and marketing in 2025
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
