How Trump’s second term will impact media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the...
Advertising & Marketing
Advertising/Marketing Trends to Expect in Q1 of 2025
In his video interview with Pharmaceutical Executive, Ted Sweetser, VP, Ad Partnerships and Strategy, PurpleLab explored the challenges and opportunities...
TV advertising drives brand results: Here’s what the numbers say
Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over...
Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising
The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs...
Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising
The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs...
How AI can drive modern marketing transformation
The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives...
