Direct Connection Advertising & Marketing Acquires FastrackCE, a Leading Provider of Insurance Continuing Education

The transaction broadens the marketing agency’s diverse portfolio of insurance services

FAIRFIELD, Calif., July 18, 2023 /PRNewswire/ — Direct Connection Advertising & Marketing, a full-service advertising and marketing agency specializing in the insurance industry, is thrilled to announce its acquisition of FastrackCE, a leading provider of state-approved insurance continuing education (CE) courses.

Established in 1999, FastrackCE has established itself as a simple and affordable solution for fulfilling insurance CE requirements in 34 states and counting. Developed by industry experts, the course library encompasses both state-mandated and general subjects.

Anita Nevins, Founder and Co-CEO of Direct Connection, expressed her enthusiasm for the acquisition and the opportunities it presents. “Direct Connection has always been committed to empowering insurance professionals with cutting-edge strategies and resources,” she stated. “The addition of FastrackCE to our portfolio enhances our ability to deliver innovative and accessible education solutions to the insurance industry, and further strengthens our position as a leading provider in the market.”

Brad Nevins, Co-CEO of Direct Connection, has held an ownership stake in FastrackCE since its inception. With the acquisition, Direct Connection will now fully service existing and future FastrackCE customers, delivering robust support and an enhanced user experience.

“We are excited to integrate FastrackCE into the Direct Connection family,” said Brad Nevins. “Having been involved with FastrackCE from the beginning, I am confident in the tremendous value it brings to insurance professionals seeking convenient and high-quality continuing education. We look forward to building on FastrackCE’s success and providing exceptional service to our valued customers.”

Notably, FastrackCE recently made significant investments in enhancing its technological infrastructure. This includes the launch of a new and improved website, offering users an optimized and seamless experience. Looking ahead, the company is actively developing new and updated course curriculums.

Direct Connection’s acquisition of FastrackCE

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Kochava acquires Machine Advertising to improve post-IDFA app marketing

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Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Machine Advertising.

London-based Machine Advertising has developed app marketing technology that still works in the post-IDFA world. Apple retired the Identifier for Advertisers (IDFA) in 2021 to emphasize user privacy over targeted ads. When it did that, it made it harder for adtech companies to figure out how effective a particular marketing campaign was because it couldn’t rely on data about individual users anymore.

In the wake of that change, Machine Advertising is one of the companies that focused on “incrementally,” or one of the tools to calculate the effect of a marketing campaign using new kinds of experiments, said Charles Manning, CEO of Kochava, in an interview with GamesBeat. Incrementality is one of the tools that can make attribution, or mobile media measurement, work in a post-IDFA world.

“We’ve been working on this for some time. It’s another one of these bellwether moments where it’s an indicator of things changing and how advertising is measured and looked at,” Manning said. “We’ve got our eyes wide open on how the world is changing. This is an area where I think it’s going to be really pretty valuable to marketers on a go-forward basis. Not as a replacement for attribution but as an augmentation.”

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Kochava is getting into incrementality analysis.

The acquisition of Machine Advertising will enable Sandpoint, Idaho-based Kochava to enhance the company’s measurement solutions with Machine’s Always-on Incremental Measurement (AIM) product and

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