As America returns to the office, Xerox returns to advertising

As America’s workforce has returned to the office, so has office equipment company Xerox returned to advertising. Earlier this month, the century-old technology brand launched a new brand campaign and a media mix revamp to better target the millennial and Gen Z work force. 

Investment-wise, it’s Xerox’s largest ad effort in the last five years, testing into channels that are new to the brand, like digital and streaming video, and TikTok and revisiting dormant ad channels, like out-of-home ads in the New York City metropolitan area, according to Deena LaMarque Piquion, CMO at Xerox. Xerox’s exact ad spend is unclear as Piquion declined to provide specific figures.

“We’ve really broadened the aperture to have a better mix of tactics,” said Piquion. “That’s what we heard a lot, that we were missing at the top of the funnel to really influence that area of favorability before they move to consideration.” 

Historically, Xerox’s media investments have been predominantly in digital tactics, especially LinkedIn campaigns and paid search. But to boost brand awareness, and keep up with the work force’s newest generation, channels like digital and streaming video ads, NYC-based OOH and TikTok have been added to the media mix.

It’s unclear what those investments are as Piquion declined to outline specifics. Last year, Xerox spent $2,554,357 on advertising efforts, according to Vivvix, including paid social data from Pathmatics. That figure is significantly higher than the $1,552,230 spent in 2021. 

TikTok in particular, she said, is in its early experimental stage for the legacy brand as it plans to launch both paid and organic efforts alongside its newest campaign this year. The hope is TikTok will become a mainstay in the Xerox media mix to stay top of mind with younger audiences, said Piquion. 

“We’re extremely strong in [the] 45 and over demographic,

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Android 13 update is rolling out for provider Galaxy A03s in the United states of america

Previous up to date: March 6th, 2023 at 18:28 UTC+01:00

The carrier model of the Galaxy A03s is now finding the Android 13 firmware update. It was initially introduced in advance of the unique routine in Europe, but now the Galaxy A03s in the United states is having the update in accordance to the initial roadmap, which hinted at a March 2023 launch.

The update has firmware model A037USQU3CWB6 and involves the December 2022 safety patch. We don’t have a carrier edition of the Galaxy A03s at hand and can’t ensure if Android 13 is accompanied by A person UI 5.1 or A single UI 5., but we’re guessing it’s most likely 1 UI 5..

Android 13 and A single UI 5. convey a assortment of new functions, like far better multi-window and stacked widgets, nevertheless, some improvements could be missing from the Galaxy A03s update due to components constraints and other constraints. However, Samsung apps in A single UI 5. need to convey new attributes and improvements to the UI.

If you want to update the Galaxy A03s in the United states of america to Android 13, you must receive an update notification at any instant, assuming you haven’t already. You can also attempt triggering the update manually by accessing the Options app, navigating to “Software update,” and tapping “Download and install.” And to update your Galaxy A03s in excess of a Personal computer, you can down load the formal firmware documents from our internet site.

Image of Galaxy A03s

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