Tag: approach

Advertising & Marketing

Differences, pros, cons and an integrated approach

SEO or PPC? 

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. 

Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. 

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. 

PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time.

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms.

What is right for you?

This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. 

Defining SEO and PPC

In a nutshell, SEO stands for “search engine optimization” and is the process of improving your website to increase its visibility on Google, Bing and other search engines.

PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions). 

The search landscape

The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. 

While the search results were once just “10 blue links,” modern search engines provide a rich array of page features, all designed to provide comprehensive answers along with the means to dig further into a topic. 

Modern SERPs feature: 

  • Ads 
  • Knowledge panels.
  • Featured snippets.
  • Maps.
  • Images. 
  • Videos.
  • Top stories (news).
  • People Also Ask.
  • Carousels.
  • Organic listings.
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Advertising & Marketing

How to approach your advertising and promoting budget in 2023

By Mukesh Vij

Just one of the eminent elements that can make sure outstanding good results for digital advertising and marketing and promoting agencies is the meticulous setting up of the spending budget. It is critical to each year comprehend and curate the fiscal budget for advertising firms simply because the arena of advertising and marketing trends is dynamic and marketing methods evolve persistently, especially, in the subject of electronic marketing. In the wake of such a flexible situation, the enhanced comprehension of sector trends, the larger image of business operations, and the commercial areas relevant to wider societal movements are the equipment that can help any electronic company to generate an efficient, impactful advertising and marketing funds.

 However, as per the business specialists, there are a several sizeable things that marketing and marketing companies should take into account while allocating the finances in direction of many fees in their budget. It is predicted that the FY 2023-2024 may perhaps existing fluctuations in the financial marketplace, hence, it turns into indispensable for promoting companies to devise a worthwhile marketing and advertising spending plan that claims desirable ROI (Return on Expenditure) which can eventually optimise the organization. It would also be beneficial for electronic marketing organizations to emphasise advertising methods that have continually generated remarkable outcomes.

Identifying the appropriate objectives: To system the price range impeccably, the marketing and advertising organizations will need to establish and shortlist their main ambitions. By location attainable targets, digital organizations can estimate the amount of income they will require to materialise the described promoting targets. Electronic entrepreneurs may possibly contemplate variables like Search engine optimisation (Lookup Engine Optimization) ratings, the conversion ratio on manufacturer portals, the amount of specific audiences frequenting the specific on line advertising campaign at typical intervals etcetera. to make a decision

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