When AI ate my copywriter, Marketing & Advertising News, ET BrandEquity
During the 1990's, advertising folk would twiddle their thumbs for weeks, whilst freelance illustrators painstakingly crafted a single visual, recalls...
BrandEquity
Revolutionizing Digital Marketing, ET BrandEquity
HighlightsMeta Platforms intends to empower brands to fully create and target advertisements using its artificial intelligence tools by the end...
How blockbusters are redefining marketing strategies?, ET BrandEquity
AI-generated representative imageBy Vaishal DalalBlockbusters are not just a means of entertainment; they have served as advertising innovations. The expansion...
Court agrees with ban on medical marijuana advertising, Marketing & Advertising News, ET BrandEquity
Representative AI Generated ImageMedical marijuana businesses in Mississippi don't have the right to advertise on billboards or other places because...
Vikram Sakhuja to get AAAI Lifetime achievement award, Marketing & Advertising News, ET BrandEquity
The Advertising Agencies Association of India (AAAI) announced that Vikram Sakhuja will receive the AAAI Lifetime Achievement Award for 2024,...
Hyper-Personalised Advertising:The New Meta of Marketing with AI, ET BrandEquity
(Representative Image; Credit- iStock)The marketing environment is rapidly evolving, and we are seeing a growing application of hyper-personalised advertising for...
