LiveRamp Achieves the New AWS Advertising and Marketing Technology Competency

SAN FRANCISCO, November 30, 2023–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) announced today it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Privacy-Enhanced Data Collaboration. Achieving the AWS Advertising and Marketing Technology Competency recognizes LiveRamp for its expertise in providing customers with software solutions that empower advertisers and marketers to accelerate workloads with enhanced identity, connectivity, measurement, and data collaboration capabilities.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS validated solutions and services that help accelerate their advertising and marketing transformation.

LiveRamp’s embedded solutions, powered by AWS, allow data professionals at brands, publishers, media companies, and platforms to maximize the value of their first-party data directly from within their cloud environment:

  • Enterprise Identity – LiveRamp helps clients build a strong, enterprise identity foundation in AWS by unifying cross-channel customer touchpoints on a common identifier that is supported by hundreds of media partners through Amazon Data Exchange (ADX Marketplace)

  • Activation, Measurement and Ecosystem Connectivity – Clients can resolve their data to RampID™, LiveRamp’s privacy-centric identifier for connecting the digital ecosystem, to support more impactful audience modeling and planning, powerful activation, and comprehensive media measurement and analytics

  • Flexible and Privacy-Focused Data Collaboration – LiveRamp’s identity solutions increase the volume and accuracy of data connections between partner engagements when collaborating in AWS Clean Rooms

Achieving the AWS Advertising and Marketing Technology Competency differentiates LiveRamp in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in

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LiveRamp Achieves the New AWS Advertising and Marketing Technology Competency

SAN FRANCISCO, November 30, 2023–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) announced today it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Privacy-Enhanced Data Collaboration. Achieving the AWS Advertising and Marketing Technology Competency recognizes LiveRamp for its expertise in providing customers with software solutions that empower advertisers and marketers to accelerate workloads with enhanced identity, connectivity, measurement, and data collaboration capabilities.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS validated solutions and services that help accelerate their advertising and marketing transformation.

LiveRamp’s embedded solutions, powered by AWS, allow data professionals at brands, publishers, media companies, and platforms to maximize the value of their first-party data directly from within their cloud environment:

  • Enterprise Identity – LiveRamp helps clients build a strong, enterprise identity foundation in AWS by unifying cross-channel customer touchpoints on a common identifier that is supported by hundreds of media partners through Amazon Data Exchange (ADX Marketplace)

  • Activation, Measurement and Ecosystem Connectivity – Clients can resolve their data to RampID™, LiveRamp’s privacy-centric identifier for connecting the digital ecosystem, to support more impactful audience modeling and planning, powerful activation, and comprehensive media measurement and analytics

  • Flexible and Privacy-Focused Data Collaboration – LiveRamp’s identity solutions increase the volume and accuracy of data connections between partner engagements when collaborating in AWS Clean Rooms

Achieving the AWS Advertising and Marketing Technology Competency differentiates LiveRamp in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in

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Effectual Achieves the new AWS Advertising and Marketing Technology Competency

JERSEY CITY, N.J. , Dec. 1, 2023 /PRNewswire/ — Effectual, a cloud service provider, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Effectual for its expertise in providing customers with professional services that empower advertisers and marketers to reinvent workloads with services that offer improved environments to unlock the transformative potential of the cloud. 

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.

Achieving the AWS Advertising and Marketing Technology Competency differentiates Effectual in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions for the advertising and marketing industry.

To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“Effectual is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category,” said Robb Allen, CEO. “We’ve earned seven AWS competencies, so we know that these designations are more than just badges of honor but rather marks of excellence. Our AWS Competencies validate our expertise in solving complex challenges that help customers achieve their business goals by leveraging the agility, breadth of services, and innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support

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