Leveraging Digital Marketing to Grow e-Commerce Platform & Advertising Operations as Sector Online Channel Expands


Online alcohol beverage sales expected to continue to increase…

Founded in January 2021, LQR House Inc. (NASDAQ:LQR) is an emerging company that operates a growing online marketplace in the wine and spirits e-commerce space to facilitate overall sales and promote various brands. The company’s e-commerce platform is CWSpirits.com. LQR House is the company’s marketing agency focused on the alcohol industry. LQR is executing a strategy to become the go-to online source for alcohol brands. Some 44% of alcohol purchases were made online in 2020, according to IWSR Drinks Market Analysis, up from a pre-pandemic 19% in 2019. The company believes this bodes well for its strategy.

The company’s digital marketing activities are conducted through LQR House, while e-commerce is operated through the CWS platform. LQR is pursuing a three-pronged strategy built on three key pillars: e-commerce; growing its product portfolio and marketing emerging brands. The strategy includes providing full-service digital marketing and brand development services to brands in the alcohol sector. The company expects revenue to continue to grow as consumer awareness of the platform increases and as it expands the number of brands in its marketing portfolio. Moreover, the company’s strategy is to complement this anticipated organic growth with strategic M&A, including the potential purchase of and / or investments in marketing clients that might benefit from becoming a majority-owned LQR subsidiary.

To become what the company calls the “digital face of the alcohol space,” LQR is developing the infrastructure to offer a one-stop-shop of service and solutions to help alcohol and spirits brands grow and to make CWSpirits.com a leading platform for consumer engagement and purchases in the competitive alcohol industry. To boost brand visibility and drive consumer demand, the company uses a variety of marketing tools, including promotional activities leveraging a growing network of more than

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Samsung Galaxy A34’s Android 14 (One UI 6.0) stable update expands to Asia

Last week, Galaxy A34 users in Europe started getting the stable Android 14 update. Now, the update is expanding to Asia, starting with the Philippines. The rollout of the stable Android 14 update originally started with beta testers who were testing the One UI 6.0 beta update on their Galaxy A34 in the UK.

Galaxy A34 5G gets stable Android 14-based One UI 6.0 update in Asia

The stable Android 14-based One UI 6.0 update for the Galaxy A34 5G is now available in the Philippines. The update comes with firmware version A346EXXU4BWK2 and includes the November 2023 security patch. It is a major software update that brings several new features, design changes, and performance improvements, so make sure that you download the update via a Wi-Fi network. The update should be available shortly in more countries worldwide.

If you have a Galaxy A34 5G in the Philippines, you can now check for the Android 14 update. You can do that by navigating to Settings » Software update and tapping Download and install. You can also download the new firmware file from our firmware database and flash it manually. You need a PC running Windows OS and the Odin tool.

One UI 6.0 features

One UI 6.0 brings several new features, including a new Quick Panel layout, a simplified camera app, a new design for emojis, a new media player widget in the notifications area, and slightly tweaked notifications. The built-in image editor has received better controls, while the built-in video editor has more editing options and the option to save drafts. You can see other features in the video below.

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Samsung expands Galaxy S23’s One UI 6 beta program to more countries

It also rolled out the second One UI 6 beta with several fixes and new animations


  • Samsung has released the second One UI 6 beta for the Galaxy S23 series with several fixes.
  • The latest firmware has addressed several bugs and includes the September 2023 patch.
  • One UI 6 beta program’s availability for the Galaxy S23 has also expanded to India and the UK.

After a false start, Samsung’s One UI 6 beta program for the Galaxy S23 series launched in the second week of August 2023. Based on Android 14, the latest skin for the best Galaxy phones brings some notable UI changes and plenty of other improvements. But being a beta, the first One UI 6 release was quite buggy. Plus, it was only available in a handful of markets. Samsung is now rolling out the second One UI 6 beta with several fixes and has expanded the program’s availability to more markets.

One UI 6 beta 2 is based on the ZWHO firmware and includes the September 2023 patch. While the first release was based on Android 14 Beta 4, the second firmware is based on an even newer build than Android 14 Beta 5. As for improvements, Samsung’s official release note mentions that a plethora of bugs have been squashed.

The change log accompanying the US build mentions several new features, including a revamped look for Samsung Health’s dashboard, improved video editing tools, the ability to copy files with two hands, and more. However, the redesigned Samsung Health does not appear to be a part of the firmware, and the company might push it as a separate update from the Galaxy Store.

Most user complaints with the first One UI 6 beta revolved around the poor animations and stutters. Early feedback suggests Samsung fixed the

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Marketing & Advertising Association, Singapore Expands The Crowbar Awards Application

The Marketing & Marketing and advertising Affiliation, Singapore has launched an expanded Crowbar Method for 2023. Co-created with seasoned marketing and advertising communications and resourceful marketing practitioners McCann Worldgroup Singapore the plan aims to deliver genuine-planet discovering encounters for young innovative industry experts and institutes of higher learning (IHLs) with a multi-disciplinary platform for talent progress.

Crafted all around the tentpole of the Crowbar Awards, the method encompasses a selection of expertise outreach & training initiatives from different taking part integrated marketing interaction agencies led by Crowbar Council leaders Alfred Wee, government creative director of McCann Singapore and Dante Abelarde, government innovative director of MRM Singapore. The line-up in the new Crowbar Application includes Imaginative Ebook Critiques, Occupation Fairs, Winners Workshops and the Crowbar Obstacle supposed to inspire graduating college students from institutions participating in the Crowbar Awards, encouraging them to quick-track the growth of prospective innovative leaders of tomorrow and be viable with their curriculum to prepare and teach. 

“As veterans in their respective fields, the pioneer Crowbar Council co-chairs Alfred and Dante have been involved with the training Establishments as industry leaders and have led the Crowbar Awards to its large stage of accomplishment right now. As the bridge involving academia and field, The Crowbar Awards have been the cornerstone of Artistic improvement in our Market for a long time. This 12 months, we are getting the next move of more closing the hole among graduation and employment and I’m inspired to see this initiative progress under their management.” mentioned Bernard Chan, CEO of AAMS.

As the top award display for rising creatives from institutions and universities, Crowbar proceeds to promote talent discovery as AAMS announces the appointment of Tribal Around the globe Singapore (TWWS) as agency companion with Benson Toh (govt creative director of TWWS) as the

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Stripe expands Faucet to Pay back to Android, turning NFC-enabled Android equipment into payment terminals

Stripe, the payments and money services upstart, built waves in the globe of mobile commerce previous year when it grew to become Apple’s initially payment companion for “Tap to Spend,” the Iphone giant’s go to switch any iOS unit into a payment-building or payment-using terminal. Now, Stripe is expanding that enterprise by a aspect of googol. From now, organizations that use Stripe Terminal to consider in-particular person payments now will be equipped to have out Faucet to Pay transactions on NFC-outfitted Android equipment, as well.

From what we realize, Stripe is the only payments company offering Tap to Pay out on Android at present. (Apple’s expanded its list, however, so Google probably will, far too.)

It will assist payment strategies utilizing Google Spend, Mastercard, Visa and American Express debit and credit playing cards and it will combine with third-celebration merchant platforms that generally give bridging through to unique segments of the compact organization group. Examples consist of Squire (focused on barbershops), Fareharbor (tours, actions, rentals), Oddle (eating places) and GiveTap (cashless donations).

Tap to Pay back is at this time reside in six markets — U.S., Canada, the U.K., New Zealand, Australia and Singapore. Stripe designs to expand that list, but it declined to give a timeline on when and in which that will happen. Increasing to these six countries is a sizable option, while: collectively, those international locations have 225 million Android consumers, as well as a really large swathe of smaller enterprises that could or else be unwilling to move to contactless payments if it implies acquiring high priced new hardware.

“Stripe’s start of Tap to Fork out on Android puts contactless payments hardware into the pockets of tens of millions of organizations around the entire world. Now any enterprise can set up in-person checkout in

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YouTube Exams Multi-Language Audio Tracks, Expands Creator Tunes

YouTube’s testing a new option that would enable creators to add various audio tracks in diverse languages to their videos, which could drastically increase audience potential in the app.

YouTube multi language audio

As you can see in this screenshot, posted by Business enterprise Insider, YouTube is letting some creators insert many audio tracks to their clips, furnishing one more way to showcase your work to diverse user groups.

YouTube previously has automobile-translated captions as a identical solution on this entrance, but the ability to overdub your videos, or create all new tracks for distinctive areas, would extend on this, and perhaps include a entire new component for unique audiences.

YouTube suggests that, on average, over two-thirds of a creator’s viewers view time will appear from outside of their house area, which underlines the opportunity listed here, and the ability to reach a broader audience in the application.

In accordance to Small business Insider, YouTube’s at the moment testing the new language options with a small subset of creators.

On a further front, YouTube’s also growing its check of visuals in Neighborhood poll posts.

We’re experimenting with performance that will allow for up to 4 photographs to be added to poll posts on the Group tab. This function is reside on Android and desktop devices and we have heard fantastic comments about it, so we’re psyched to check it on iOS devices now as well! Creators in the experiment who have Local community tab accessibility are capable to make these image polls and viewers across all equipment will be ready to see and interact with them.”

Group posts are obtainable to all channels with more than 500 subscribers in the application.

And eventually, YouTube’s also expanded its Creator Tunes options to all creators in the US.

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