What you need to know
- During I/O 2024, Google highlighted several new features for the Play Store that developers can begin experimenting with.
- Such features include better app searching, discoverability for specific devices, payment features, and security.
- Google states users and developers can expect more to come in the weeks ahead.
It’s I/O day and Google is highlighting several new tools arriving for the Play Store that developers can use to better the user experience.
Google stated in a press release that the Play Store’s app categories are in for a tune-up. To do this, the company states developers can extend their app’s reach to users outside of the store with the new “Engage SDK.” Google adds that this new “surface” should help app developers highlight the “most important” piece of content in a user’s app and launch “immersive, full-screen” experiences.
Such experiences would be fueled by a user’s recommendations alongside any promotions the developers wish to show.
Google then reiterated its recent updates to Play Games on PC, Play Points, and more, which it discussed during its Developer Summit in March.
Custom store listings are set to arrive, giving unique details based on the keywords users have searched. Google states the Play Console will give developers tailor-made suggestions that could help their app reach a new target audience. “Cross-device discovery” is also on its way. This will help users interested in using an app on multiple devices.
The post states that an app’s details will display screenshots, ratings, and reviews for different devices like phones, tablets, etc. Search filters will also benefit from this, as users can discover an app for whichever device they desire. Deep linking is said to help developers improve a user’s app experience by sending them to a “relevant” page within the app