Tag: impact

Advertising & Marketing

Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.  

Sham, who has worked in the ad industry for almost two decades for companies including IPONWEB, Mediacom, Quantcast, and Omnicom Media Group (OMG), will be responsible for driving awareness and industry-wide adoption of the advertising platform’s advanced suite of sustainability solutions.  

IMPACT+ is on a mission to make digital advertising better, enabling all participants in the digital advertising ecosystem to understand and optimise the environmental impact of their media spend. Clients include L’Oréal, Nestlé, P&G, Xandr, and Teads.  

Sham brings with him a wealth of experience to his new role, having worked in the industry for 18 years at both agencies and tech platforms. Before joining IMPACT+, Sham helped establish the product marketing function for IPONWEB, before its acquisition by Criteo, where he helped launch the MediaGrid (now Criteo Commerce Grid). 

Prior to that, he was a senior product manager at Quantcast, where he developed the company’s ad platform, focused on measurement, targeting, and inventory. He also headed up Omnicom’s programmatic offering, moving to the agency in 2011 at the advent of RTB to help with the development of the company’s trading desk. Starting his career in 2005 at Zenith Optimedia, he has also held senior roles at Mediacom and Kenshoo (now Skai).  

He is the fifth team member to join the global company’s UK team in less than a year. Other arrivals include Sahra Monfort (brand & agency partnerships), CMO James Jones and senior director of publisher & ad tech partnerships, Lucy Zakrzewska. He will be based in London and will report directly to CMO Jones.

Bernie Sham, Product Marketing Director, IMPACT+

Jones said: “I’m delighted

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Advertising & Marketing

The Impact of Global Outdoor LED Displays on Modern Marketing

Revolutionizing Advertising: The Impact of Global Outdoor LED Displays on Modern Marketing

The advent of global outdoor LED displays has revolutionized the advertising industry, creating a seismic shift in the way businesses market their products and services. These vibrant, dynamic displays have become a ubiquitous part of our urban landscapes, transforming the way we consume advertising content and reshaping the marketing strategies of businesses worldwide.

Outdoor LED displays offer a myriad of advantages over traditional advertising mediums. They are bright, eye-catching, and capable of displaying high-resolution images and videos that can captivate audiences and leave a lasting impression. Unlike static billboards or print ads, LED displays can be updated in real-time, allowing businesses to tailor their messages to specific times of day, weather conditions, or even current events. This flexibility and adaptability make them an incredibly effective tool for modern marketing.

The global reach of outdoor LED displays has also had a profound impact on advertising strategies. In today’s interconnected world, a display in New York can be instantly updated from a control room in London, allowing multinational corporations to coordinate their advertising campaigns across different time zones and markets. This has led to a new era of global advertising, where messages can be disseminated quickly and efficiently on a worldwide scale.

Moreover, the interactive capabilities of outdoor LED displays have opened up new avenues for customer engagement. Some displays are equipped with touch screens, motion sensors, or augmented reality technology, enabling consumers to interact with the advertisements in novel and exciting ways. This not only increases the memorability of the ad but also creates a more immersive and engaging experience for the consumer.

The rise of outdoor LED displays has also spurred innovation in the design and production of these devices. Manufacturers are continually pushing the boundaries of what

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Advertising & Marketing

Marketing expert Martin Sorrell explains the top ways AI will impact advertising

One of the big themes at the Cannes Lions International Festival is the role of artificial intelligence in advertising and marketing. In an interview with Yahoo Finance Executive Editor Brian Sozzi, advertising veteran Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, breaks down the ways he thinks AI will impact the ad industry.

Video Transcript

[MUSIC PLAYING]

– You’ll never know who you find at Cannes Lions. So I’m having a power lunch right now. A power lunch with Sir Martin Sorrell, S4 Capital Partners founder. Not many people get to have a power lunch with you, Sir Martin. So thank you for joining us. We appreciate it.

SIR MARTIN SORRELL: We haven’t had much of a lunch.

– We had lunch. We had some coffee, we have some water and nuts.

SIR MARTIN SORRELL: I’ve had water and that’s it.

– All right, we’ll get it after. We’ll get it after this interview. So talk to us. You’re a veteran of the Cannes Lion events. What do you think of all the tech companies here?

SIR MARTIN SORRELL: Well, it’s become a tech conference. And what do I think? I mean, look, you’ve got the six big platforms, the three Western and the three Eastern. So you’ve got Alphabet, you’ve got Meta, you’ve got Amazon, you’ve got Alibaba, Tencent, and TikTok or ByteDance.

Then you’ve got the smaller platforms like Twitter and Snap and Pinterest. And then, of course, you’ve got the Microsoft, Apple presence. Because that, with AI in particular, is going to become– and the metaverse. I mean, you saw Apple’s announcement around their new headwear.

So I think those eight companies, plus NVIDIA, obviously supplying the picks and shovels. And then I would add Salesforce and Adobe. I think that’s where– and interestingly,

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Advertising & Marketing

Marketing expert Martin Sorrell explains the top ways AI will impact advertising

One of the big themes at the Cannes Lions International Festival is the role of artificial intelligence in advertising and marketing. In an interview with Yahoo Finance Executive Editor Brian Sozzi, advertising veteran Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, breaks down the ways he thinks AI will impact the ad industry.

Video Transcript

[MUSIC PLAYING]

– You’ll never know who you find at Cannes Lions. So I’m having a power lunch right now. A power lunch with Sir Martin Sorrell, S4 Capital Partners founder. Not many people get to have a power lunch with you, Sir Martin. So thank you for joining us. We appreciate it.

SIR MARTIN SORRELL: We haven’t had much of a lunch.

– We had lunch. We had some coffee, we have some water and nuts.

SIR MARTIN SORRELL: I’ve had water and that’s it.

– All right, we’ll get it after. We’ll get it after this interview. So talk to us. You’re a veteran of the Cannes Lion events. What do you think of all the tech companies here?

SIR MARTIN SORRELL: Well, it’s become a tech conference. And what do I think? I mean, look, you’ve got the six big platforms, the three Western and the three Eastern. So you’ve got Alphabet, you’ve got Meta, you’ve got Amazon, you’ve got Alibaba, Tencent, and TikTok or ByteDance.

Then you’ve got the smaller platforms like Twitter and Snap and Pinterest. And then, of course, you’ve got the Microsoft, Apple presence. Because that, with AI in particular, is going to become– and the metaverse. I mean, you saw Apple’s announcement around their new headwear.

So I think those eight companies, plus NVIDIA, obviously supplying the picks and shovels. And then I would add Salesforce and Adobe. I think that’s where– and interestingly,

… Read More ...
Advertising & Marketing

The Impact of Emotion AI on Advertising and Marketing Strategies

Exploring the Role of Emotion AI in Shaping Advertising and Marketing Campaigns

Emotion AI, also known as affective computing, is a branch of artificial intelligence that focuses on understanding, interpreting, and responding to human emotions. This technology has the potential to revolutionize various industries, including advertising and marketing. By analyzing facial expressions, voice tones, and other non-verbal cues, emotion AI can help businesses better understand their customers’ emotional states and preferences, allowing them to create more targeted and effective marketing campaigns.

One of the primary goals of advertising and marketing is to evoke an emotional response from the target audience. Emotions play a crucial role in shaping consumer behavior, as they can influence decision-making processes, brand preferences, and purchase intentions. Traditional marketing strategies have relied on demographic data, customer surveys, and focus groups to gain insights into consumer emotions. However, these methods can be time-consuming, expensive, and often provide limited information.

Emotion AI offers a more efficient and accurate way to understand consumer emotions. By leveraging advanced algorithms and machine learning techniques, emotion AI can analyze large volumes of data, such as social media posts, customer reviews, and video content, to identify patterns and trends in emotional responses. This information can then be used to create more personalized and emotionally resonant marketing campaigns.

For example, a company could use emotion AI to analyze the reactions of customers who have viewed their advertisements or interacted with their products. By identifying the emotions that are most commonly associated with their brand, the company can then tailor their marketing messages to evoke these emotions more effectively. This could involve adjusting the tone, imagery, or language used in advertisements to better align with the emotional preferences of their target audience.

In addition to helping businesses create more targeted marketing campaigns, emotion AI can

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Android Site

How To Adjust (Spoof) MAC Address On Android (three Approaches) Impact Hacking

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