From smarter measurement to AI impact: here’s what’s next for marketing, advertising across APAC
As the marketing and advertising landscape across the Asia-Pacific region evolves at breakneck speed, brands are grappling with new opportunities...
Impact
Cannes Lions unveils LIONS Sport to spotlight creativity’s impact on sports marketing
The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and...
25 years of impact: Digital ads and marketing
It’s been 25 years since Google Ads started with a simple idea: The best ads are just answers. We look...
Responding to the climate impact of generative AI | MIT News
In part 2 of our two-part series on generative artificial intelligence’s environmental impacts, MIT News explores some of the ways experts...
Measuring founder ‘wealth creation’ to track the impact of small business finance
At the root of America’s wealth gap is unequal access to ownership. While incomes and business revenues matter, they are...
Advertising’s impact and Topshop’s return: Your Marketing Week
The eagle has landed All publicity is good publicity. That will likely be the mantra being chanted by American Eagle’s...
