Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms | Analysis

Amid the rise of connected TV (CTV), traditional linear channels are in decline, forcing players within the space to find creative solutions to maintain their audiences. For the BBC, iPlayer has served as its answer to competing CTV offerings like Netflix, Disney+, Amazon Prime, and more.

However, CTV itself isn’t immune to problems. The abundance of streamers, channels, and consumption mediums has left audiences fragmented, making them harder to pin down—arguably leading to the rise of advertising solutions like retail media.

CTV itself has seen creative advertising solutions implemented to win over consumers in an increasingly competitive market. Namely, several streamers recently launched both ad-supported and ad-free tiers, as well as Netflix’s option for brands to purchase ad buys on its platform.

The BBC has been left somewhat stuck in the crosshairs—caught between being a linear TV channel and a streaming service. According to the BBC, its TV licence accounted for roughly 65% of its income in 2023, amassing £3.75 (US$4.75) billion of its £5.73 (US$7.26) billion total income.

As it trials a series of strategies to generate new income streams, including a partnership that sees Disney sponsor its popular show Doctor Who, the UK Government announced a £10.50 (US$ 13.30) increase in price for the BBC’s TV licence from £159 (US$ 201) to £169.50 (US$ 214.73) a year as of April 2024.

It has also stated that a review of both the licence and “alternative funding options” is ongoing, as well as a plan to “radically transform and renew” its online offerings, which could potentially see the licence scrapped altogether.

‘It’s important to ensure that accompanying ads are both relevant and personalised to resonate with the target audiences.’

 Paul Briggs, SVP Europe at Silverpush

On the potential impact among audiences and advertisers, Paul Briggs, SVP Europe

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Study: D2C CTV/OTT marketing ad spend to increase

Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to understand the growing influence of CTV/OTT in their marketing budgets and media strategies in 2023, indicate that over two-thirds (67 per cent) of DTC marketers leverage CTV/OTT insights to influence their linear strategies. In leveraging a convergent strategy that pairs linear and CTV/OTT, these marketers have an opportunity to target key metrics at the household level while avoiding oversaturation.

Additional key findings include:

  • Investment in CTV/OTT rises year-over-year

Of DTC marketers planning to spend on CTV/OTT in H1 2023, 57 per cent plan to spend more this year, versus 43 per cent in H1 2022. Access to higher quality OTT inventory (40 per cent) and brand lift measurement capabilities (38 per cent) would have the most impact on convincing DTC marketers to increase their CTV/OTT budget.

  • CTV/OTT generates a new wave of budget allocation and ad spend

65 per cent of DTC marketers who plan to spend more on CTV/OTT in H1 2023 say it will be their first time investing in this media channel altogether. Among those who plan to spend more in CTV/OTT, 61 per cent say the budget will be reallocated from another media channel (i.e., search and social, mobile apps, and digital display), while 39 per cent say they will increase their total media budget to allow for increased investment on CTV/OTT.

  • CTV provides a leg up in a cookieless world

Nearly a quarter of DTC marketers say that their advertising campaigns (targeting or measurement abilities) have been affected by recent data privacy regulations. CTV offers the ability to measure online and offline conversions to understand the true impact of campaigns, taking the guesswork out of attributing ROI. For DTC

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Google Chrome on PCs could increase icons to the overflow menu

We could see the adjust in the massive 2023 visible refresh

Google Chrome is the website browser of choice for a majority of users on Android and desktop alike. Google appreciates it, and is eager to manage the healthy direct, so we generally discover the firm creating and screening new characteristics to enhance the over-all user encounter. In that vein, there is a considerable visual redesign in the pipeline for Chrome that includes a taller tackle bar and Substance You components, amid other things. Now, it appears the overflow menu on Chrome for desktop will incorporate new icons as element of the refresh.

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Chrome’s overflow menu is available by clicking the a few-dot icon in the upper-proper corner of the window on a Laptop or Mac. It is your gateway to the program’s configurations menu and other crucial tools like web page zoom, browsing historical past, and extensions. On Chrome 112 and previously variations, you will detect this overflow menu has a tiny blank room beside the list objects. Chrome attribute researcher Leopeva64 on Twitter claims Google could add icons to this area before long.

Google Chrome’s existing overflow menu (still left) Redesigned overflow menu with icons (right)

The researcher noticed a Chromium Gerrit commit mentioning “new icons for the toolbar.” You can see these new icons for you if you’re working the hottest variation of Chrome Canary (v114) and help the visible refresh element flag at chrome://flags/#chrome-refresh-2023. At the time you do, you will notice that Google has additional descriptive icons for practically all the options, other than a several like Password manager.

The inclusion would assist Chrome for Computer system match the Android app, which presently has icons in the overflow menu. Having said

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10 Suggestions To Increase Your Smartphone’s Battery Life

AndroidThe most recent version of Android is right here with sweet features never ever before noticed on mobile. Various Android Phone makers offer this function with different names, just appear for it in your phone. Several men and women want android apps on Pc. Specially watsapp, hill climb racing, temple runner, and so on. Android Spend works with your credit and debit cards from the following UK financial institutions: Visa and MasterCard cards are supported. Once we have our personal IR transmitter, we will be in a position to transfer our personal information more than IR light. Windows tablet: Workplace 2016 versions of Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access.

Whilst on the iPhone, all you can do is send mails, listen to music, and take calls at after, on Android you can listen to music, obtain notifications, record GPS data, all with no maintaining the application open. Purchase a battery with similar specifications as your Phone’s old battery or the battery advisable by your Android Phone’s maker. But if you’re ever in a spot without internet, Android Pay will apparently still be able to access some tokens that are stored on your device, as a result permitting you to pay for your goods and be on your merry way.

Basically place, Google Play Music is the very best music player on Android The Very best Music Player on Android: Google Play Music Reviewed The Ideal Music Player on Android: Google Play Music Reviewed Google Play Music is a music streaming service, a regional music player, and a podcast player all mashed into 1. As stated by Google, the complete Android ecosystem underwent a great change with the introduction of Lollipop. User Adainair shared that the Gembird CAM90U webcam completely operates in Skype ver two.9..315 from the Google Play … Read More ...

ten Ideas To Increase Your Smartphone’s Battery Life

AndroidOrbot is an application that enables mobile telephone users to access the internet, immediate messaging and email without having getting monitored or blocked by their mobile world wide web service provider. And if you happen to be beginning the procedure of loading up your new Android phone with apps, right here are a few that are definitely worth considering. It quick and straightforward to switch by means of tabs 7 Chrome for Android Settings to Boost Your Browser 7 Chrome for Android Settings to Improve Your Browser These straightforward but small-identified tweaks will make your Chrome browsing encounter so considerably far better on Android. Device interaction has been created user-friendly towards the new app launcher alterations. If you want to run your Cordova app on an Android emulator, you will 1st require to produce an Android Virtual Device (AVD). From phones and watches to vehicles and TVs, customize your digital life with Android. Apps like Chipotle, Domino’s, Dunkin Donuts, Etsy, Groupon, GrubHub, JackThreats, Lyft, and OpenTable assistance Android Pay in the US. Low_latency: When set (to 1), CFQ attempts to build a backlog of write requests.

This provider depends on the reality that DHT-22 (the actual measurement device) gives temperature and humidity data in the very same reading. That is the case for me, and even though maintaining and charging an external device is yet another point to remember, using a Bluetooth receiver with a simple Industry app is simple and preferable to inaccurate or missing voice guidance. The device comes with a 4GB capacity storage and you can very easily drag and drop songs utilizing iTunes, Windows Media, or your browser. You can importapk files designed on your Pc into the emulator employing a specific button. In your app/create.gradle file add a dependency on one particular of the FirebaseUI … Read More ...