B&T Exclusive: The Real Cost Of Burnout In Australia’s Ad & Marketing Industries

As the industry moves to cut costs in response to shrinking ad spend, one area that is often overlooked in the cost-cutting drive is that of the cost of unhealthy work practices and subsequent poor mental health. In this exclusive, B&T looks at the real cost of stress and burnout. 

When it comes to mental health and well-being, the advertising, media, and marketing industry isn’t exactly famed for its kale smoothies, early nights, and work-life balance. For many, enthralled by shows such as Mad Men, the industry can offer a work-hard, play-hard environment, with glitzy parties, work trips to die for, and pictures that will make your Instagram pals emerald with envy. 

Set in the “golden age” of advertising, Mad Men doesn’t show the healthiest lifestyle

However, the hangover of the work hard, play hard lifestyle is starting to add up.  The latest 2022 Mentally Healthy by Unltd showed that nearly half of the media, advertising, and marketing industry (46 percent) displayed mild to severe symptoms of depression and anxiety, and only 47 per cent of people said they had enough time to do their work. 

Whilst the same report did, thankfully, show a dramatic increase in employers taking mental health seriously – nearly 50 per cent of employees struggling with mild to severe depression and anxiety is still very high and can be reflected in the industry’s high turnover which remains significantly above the national average.

The Australian Bureau of Statistics (ABS), reported that the average turnover rate was 9.5 per cent for the year ending February 2022. 

In the media industry, the turnover rate for 2022 was 36.1 per cent (according to data from the MFA’S latest census), with the vast bulk of these (32.6 per cent) put as “regrettable losses”.

Given that it

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Trending Industries and Audiences for TikTok Marketing

Are you nevertheless determining if TikTok makes perception for your business enterprise? With more than just one billion regular people, TikTok has created it available for brand names to join with audiences all-around the earth. As the platform has grow to be an critical aspect of shopper discovery, there are several avenues you can just take to capture your viewers where by they are investing most of their time.

In accordance to a new TikTok posting, 35% of consumers declare they commit much less time watching Tv and other content since they started off employing the platform, and 46% of buyers engage with TikTok with no any other interruptions existing. When possible clients are this engaged on the platform, it makes feeling why so lots of manufacturers have invested in promotion their products and solutions on TikTok. 

So, what is trending on TikTok correct now? Among the various industries observing significant achievements right now and audiences you can focus on in just the system, there is an opportunity for almost each and every organization to locate an audience that may possibly work for them. Right here are just a number of of the industries having the platform by storm.


This may well not appear as a surprise, but the attractiveness market is by far one particular of the most well known industries on TikTok. With elegance influencers earning merchandise go viral, “Get Ready With Me” video clip tendencies, and products critiques, there is no doubt that the elegance marketplace is looking at an abundance of achievement inside of the system. Consumers have develop into really trusting of TikTok. It only can take seeing a few films about how good a solution is just before end users are operating to the outlets or on the internet merchants to snag

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