Consumers Distrust Influencer Marketing More Than Advertising
Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National...
influencer
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice.Brands see sportspeople as a means of...
‘Media planning heavily dominated by influencer marketing, CTV ads’
Connected television (CTV) is said to become the next disruptive force in the Indian advertising industry. While the country's digital...
