Tag: Influencer

Advertising & Marketing

iCubesWire announces tailor-made Innovative Ad Solutions & Influencer Marketing Campaigns ahead of the World Cup & Festive Season

iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with immense passion in India.

The company is developing custom influencer marketing strategies and interactive ads, to offer brands a competitive edge. By subtly integrating cricket with the brands, iCubesWire ensures a relevant advertising experience for the audience.

Plugging influencer marketing and interactive ads is crucial for brands during high-profile events like the World Cup to build brand recall. By bringing cricket personalities and interactive ads into the picture, brands can engage the sport’s extensive fan base, resulting in significant value increases and high audience reach, as evidenced by the 451 million unique viewers on Star Sports and over 1300 crore video views on platforms like JioCinema during the IPL’23 season.

The interactive and immersive experiences provided by tech-play and smart gadget sensors, along with the credibility of cricket personalities, serve as indispensable tools for brands. These aspects further enhance brand resonance, and long-term loyalty, allowing brands to leave a lasting impression during such events.

Sahil Chopra
Sahil Chopra

Speaking on the announcement, Sahil Chopra, Founder & CEO, iCubesWire, said, “In a country where cricket is almost a religion, leveraging topical events and trends as grand as the World Cup is crucial for brands to connect with the audience on a deeper level. Our innovative ad solutions and influencer marketing campaigns are designed to help brands capitalize on the immense popularity of cricket, allowing them to grab more eyeballs during the World Cup and the upcoming festive season.”

Eshaan Khosla
Eshaan Khosla

Adding further, Eshaan Khosla, Head of

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Advertising & Marketing

Influencer ad spend growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts.

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report.

Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting. This suggests that traditional ads might not work as well anymore. Advertisers should stay updated on these changes to ensure they get the most out of their ad investments.

Screenshot 2023 09 08 At 15.13.19 562x600

Income breakdown. The report included a detailed breakdown of how influencers are generating incomes on their platforms (% of respondents):

  • Sponsored content – 82%
  • Affiliate – 56%
  • Advertising revenue – 33%
  • Creatore funds – 25%
  • Paid content subscriptions – 16%
  • Selling merchandise – 15%

Influencer opportunities on the rise. The Hollywood writers’ strike could create more chances for influencer marketing, which may accelerate influencer ad spend even further, according to the report. This is because content creators are likely to seek alternative ways to make money during the strike. Additionally, social platforms are actively trying to attract top creative talent, which is likely to open up more possibilities for brand partnerships.

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What has Insider Intelligence said? A spokesperson from Insider Intelligence said in the report:

  • “The time to act is now. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. That’s a testament to the resilience of creators, even amid economic concerns and major competition.”

Deep dive. Download the complete Insider Intelligence report and read it in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining

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Advertising & Marketing

Digital Advertising Market to Gain Significant Growth Driven by Data-driven Advertising and Rise of Influencer Marketing

PRESS RELEASE

Published June 9, 2023

Market Scope & Overview

The Digital Advertising Market, as reported by SNS Insider, achieved a valuation of USD 502.79 billion in 2022 and is anticipated to attain USD 1401.39 billion by 2030, with a projected compound annual growth rate (CAGR) of 13.67% during the forecast period from 2023 to 2030.

Digital advertising refers to the practice of promoting products, services, or brands through various online platforms and channels. It involves using digital technologies, such as the internet, mobile devices, social media, search engines, and display networks, to deliver targeted marketing messages to potential customers.

Get Free Quarterly Updates. Click on the link to enquire more: https://www.snsinsider.com/enquiry/1666

Major Key Players Included in the Report are:

  • Alibaba Group Holdings Limited
  • Google LLC
  • Baidu
  • Microsoft Corporation
  • Amazon Web Services
  • International Business Machines Corporation
  • Facebook
  • Twitter
  • Verizon Communication
  • Hulu LLC
  • Others

Market Analysis

The digital advertising market is influenced by several key drivers that shape its growth and evolution. The widespread availability of the Internet across the globe has significantly expanded the potential audience for digital advertising. As more people gain access to the Internet, advertisers have greater opportunities to reach their target customers online. Programmatic advertising utilizes automated systems and algorithms to buy and sell advertising space in real-time. It streamlines the ad buying process, improves targeting precision, and increases efficiency, making it a key driver in the market. The popularity of online video content has surged in recent years, leading to the growth of video advertising.

Impact of Recession

While a recession may initially lead to a decrease in overall ad spending, the market can still offer opportunities for advertisers to reach their target audience effectively. Advertisers who can adapt their strategies, capitalize on cost efficiencies, and understand the changing consumer landscape are more likely

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Advertising & Marketing

What is Influencer Marketing: Create a Winning Strategy

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market.

And while their followings may vary in size, these influencers pack a punch. Their tight-knit communities foster authentic connections, leading to higher trust and engagement.

That said, working with digital creators and influencers is a refined process for brands to navigate. And we’re here with a guide to making sense of it all.

Read on for our tips on creating an effective influencer marketing strategy, mistakes to avoid and more.

Table of Contents

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.

Influencer marketing works because of the high amount of trust that social influencers have built up with their following. And recommendations from them serve as a form of social proof to your brand’s potential customers.

Types of influencers: Range and reach

Partnering with an influencer with millions of followers might sound like a dream come true — but it might not be the best fit for your brand.

Some social media influencers have large, broad audiences spanning across several demographics. Others boast smaller but more targeted and engaged communities.

Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand.

Let’s take a deeper look at the various types of influencers out there:

Illustration with four boxes naming the four types of social media influencers and their following sizes.

Mega or celebrity influencers

These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them

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