iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with immense passion in India.
The company is developing custom influencer marketing strategies and interactive ads, to offer brands a competitive edge. By subtly integrating cricket with the brands, iCubesWire ensures a relevant advertising experience for the audience.
Plugging influencer marketing and interactive ads is crucial for brands during high-profile events like the World Cup to build brand recall. By bringing cricket personalities and interactive ads into the picture, brands can engage the sport’s extensive fan base, resulting in significant value increases and high audience reach, as evidenced by the 451 million unique viewers on Star Sports and over 1300 crore video views on platforms like JioCinema during the IPL’23 season.
The interactive and immersive experiences provided by tech-play and smart gadget sensors, along with the credibility of cricket personalities, serve as indispensable tools for brands. These aspects further enhance brand resonance, and long-term loyalty, allowing brands to leave a lasting impression during such events.
Speaking on the announcement, Sahil Chopra, Founder & CEO, iCubesWire, said, “In a country where cricket is almost a religion, leveraging topical events and trends as grand as the World Cup is crucial for brands to connect with the audience on a deeper level. Our innovative ad solutions and influencer marketing campaigns are designed to help brands capitalize on the immense popularity of cricket, allowing them to grab more eyeballs during the World Cup and the upcoming festive season.”
Adding further, Eshaan Khosla, Head of