Tag: Market

Advertising & Marketing

Programmatic Display Advertising Market looks to expand its

Programmatic Display Advertising Market

Programmatic Display Advertising Market

Advance Market Analytics published a new research publication on “Programmatic Display Advertising Market Insights, to 2030” with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Programmatic Display Advertising market was mainly driven by the increasing R&D spending across the world.

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Some of the key players profiled in the study are:

AdRoll (United States), Xandr (United States), Google Marketing Platform (United States), TubeMogul (United States), Sizmek (United States), IgnitionOne, Inc. (United States), Choozle (United States), Fyber (Germany) (Digital Turbine), Disruptive Advertising (United States), Kedet (India).

Scope of the Report of Programmatic Display Advertising

Programmatic Display Advertising is the automated buying and selling of advertisements. Programmatic Display Advertising is the use of software to automatically buy digital advertisements. Programmatic Display Advertising makes up mostly general advertisements from brands online. These advertisements are highly targeted because they are programmatically placed. Programmatic Display Advertising enables to reach people all across the internet wherever they go through the power of retargeting.

The titled segments and sub-section of the market are illuminated below:

by Type (Responsive Ads, Retargeting (Or Remarketing) Ads, Native Ads, Social Ads), End-Use Verticals (Business, Healthcare, Education, Food & Beverages, Others), Trading Channels (Hybrid, Direct Deals, Automated Deals, Open Real-Time Bidding, Private Real-Time Bidding), Component (Advertiser Ad Server, Publisher Ad Server, Ad Network)

Market Trends:

Need for Digital Advertising to Improve Efficiency

Opportunities:

Rising Implementation of Programmatic Display Advertising can Create Opportunities for the Market Growth

Market Drivers:

Increasing use of Software for Digital Advertising

Lack of Human Dependence Reduces the Risk of Human Error

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Advertising & Marketing

Smart Advertising Market To Reach USD 2,367.6 Billion By 2032

DataHorizzon Research

DataHorizzon Research

The smart advertising market was valued at USD 696.9 Billion in 2023 and is anticipated to grow CAGR at 14.6% to reach USD 2,367.6 Billion by 2032.

Fort Collins, Colorado, May 05, 2024 (GLOBE NEWSWIRE) —

The smart advertising industry is poised to grow in the forecast period.

The smart advertising market is poised for expansion, driven by the effective utilization of technologies like artificial intelligence and interactive tools. These technologies enhance customer engagement, leading to improved brand awareness and business growth.

Smart advertising is experiencing significant traction, given that advertising serves as a major revenue source for many enterprises across various sectors. Its increasing adoption is attributed to its ability to assist marketing and advertising professionals in generating customer engagement and reaching a broader customer base, irrespective of geographical location, age, gender, and other demographic factors.

Smart advertising amalgamates three crucial technological components: device motion, immersive media, and AI. This combination collaborates to initiate and maintain customer engagement, guiding advertisers in directing consumers to the company’s online store or a dedicated promotion page. By dynamically responding to its environment and exchanging data over an information network, smart advertising plays a pivotal role in stimulating consumer interest and boosting conversion rates.

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Segmentation Overview:

The smart advertising market has been segmented into component, product, mode of interaction, platform, end-user, and region.

Digital billboards accounted for a significant market share in 2023.

  • The smart advertising market segmentation, based on product, comprises digital posters, interactive kiosks, digital billboards, and others. Digital billboards hold a substantial product share for smart advertising. Adoption of digital billboards is very high in urban areas, and they are increasingly being preferred as they attract the viewers’ attention better and have greater exposure than other advertising types.

Corporates registered a notable

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Advertising & Marketing

Digital ad market on mend as Meta, Alphabet, Snap show faster growth

A view of Google Headquarters in Mountain View, California, United States on March 23, 2024. 

Tayfun Coskun | Anadolu | Getty Images

Advertising is so back.

After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the top digital advertising companies have started growing again at a healthy clip.

Meta, Snap and Google all reported first-quarter results this week, with revenue growth that exceeded analysts estimates and at rates not seen in at least two years. Their financials were primarily driven by improvements across their ad businesses.

The companies entered earnings season in a favorable position in that their numbers would be comparable to historically weak periods. But investors and analysts were cautious in their expectations, given the political and economic instability in various markets across the globe and the ongoing challenges posed by high consumer prices.

Meta, which was the first in the group to report results, put some fears to rest on Wednesday, showing a 27% jump in first-quarter revenue to $36.5 billion. For the Facebook parent, it was the strongest rate of expansion since 2021.

“When Meta was in its dark days two years ago, the company knew what they had to do to get back on track,” analysts at Bernstein wrote in a note after the earnings report. “To their credit, Meta defended the core.”

That dark era was defined by the combination of macroeconomic challenges and Apple’s iOS privacy change, which made it harder for social media companies to target users with ads. Meta lost two-thirds of its value in 2022 and was forced to dramatically cut headcount.

A smartphone is displaying Facebook with the Meta icon visible in the background.

Jonathan Raa | Nurphoto | Getty Images

Meta responded by rebuilding

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Advertising & Marketing

In-Game Advertising Market Analysis & Growth Forecasts

Dublin, April 15, 2024 (GLOBE NEWSWIRE) — The “In-Game Advertising – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 – 2029” report has been added to ResearchAndMarkets.com’s offering.

The Global In-Game Advertising market is valued at USD 7.85 billion in the current year and is expected to register a CAGR of 11.35% during the forecast period to reach a value of USD 13.43 billion by the next five years. In-game advertising market growth is anticipated to benefit from rising social and mobile gaming interest. Commercials, billboards, and backdrop graphics may be used in desktop and mobile games, including advertising. Additionally, because these ads aren’t disruptive, gamers may experience the game more seamlessly. In-game commercials are anticipated to have a more substantial audio-visual impact and leave viewers with positive and enduring product impressions.

Key Highlights

  • Real-time bidding (RTB) and artificial intelligence (AI) are utilized to place these advertisements in online games. Previously, agents were responsible for purchasing and dealing with in-game promotions, which could be costly. However, programmatic advertisement buying has made the process more efficient and cost-effective by eliminating mortal involvement. In the traditional method, advertisers had to go through proposals, quotes, tenders, and negotiations with humans to purchase in-game advertisements. Conversely, programmatic in-game advertisement buying employs algorithms to acquire display space.
  • Due to technological advances, digital advertising presentations can now connect to consumers’ mobile devices, shifting them to companies’ social media accounts or websites. Static advertising can also incorporate augmented reality for interactivity, attracting businesses to use these technologies in outdoor advertisements to increase awareness. In a London campaign, an augmented reality application connected to a digital screen showed a picture of a sick patient and an empty blood pack. Visual recognition activated potential donors with a needle and tube on their mobile screens, showing virtual blood
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Advertising & Marketing

How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv

In a recent episode of Benzinga’s Cannabis Insider podcast, Lauren White, director of partnerships at VDX.tv, shared a wealth of insight into the dynamic landscape of advertising in the cannabis industry.

Opportunities Beyond Federal Rescheduling

“With the U.S. Department of Health and Human Services recommending the reclassification of cannabis, we’re on the brink of unlocking marketing and advertising opportunities at scale,” White said. This anticipated shift could alleviate some of the tax burdens that currently hamper cannabis brands, opening new doors for widespread advertising. 

Yet, with her deep expertise in the U.S. and Canadian markets, White cautions against waiting for regulatory changes to act. She urges cannabis brands to “do what you can do right now, and do it well.”

Given the critical regulatory shifts discussed by White, don’t miss a beat of the fast-changing landscape of cannabis advertising, which will be discussed at the highly anticipated Benzinga Cannabis Capital Conference in Florida this April 16-17, 2024.

Lessons From Alcohol To Cannabis

Facing the challenges of compliance, White drew parallels between her experiences in the alcohol industry and the burgeoning cannabis sector. Her journey, from running a marketing agency to delving into the cannabis space, highlights the unique hurdles of advertising in the sector. Unlike other industries, cannabis brands often find traditional marketing channels blocked due to federal regulations.

Innovative Strategies And Accurate Tactics

Furthermore, White suggested a pivot towards less conventional strategies, emphasizing the importance of direct partnerships and omnichannel video ad tech solutions. “Be nimble,” she advises, pointing to the success of leveraging programmatic streaming and direct video to bypass traditional barriers.

Discussing targeting tactics, White underscored the significance of brand authenticity and knowing your audience. From leveraging consumer database lists to employing third-party tools, the goal is to engage with precision.

Educational Content And Current

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Advertising & Marketing

Trump’s Truth Social won’t capture serious market share, Sorrell says

Anna Barclay | Getty Images News | Getty Images

Advertising guru Martin Sorrell has questioned the prospects of Donald Trump’s newly public Truth Social platform, saying it was currently “unfathomable” that clients would want to buy ads on the site.

The British businessman told CNBC on Wednesday that the former U.S. president’s social media platform has yet to prove its financial viability in an already challenging advertising market.

“It’s a bit unfathomable. What are the revenues there?” Sorrell, founder and executive chairman of digital marketing firm S4 Capital, said when asked if clients were likely to advertise.

Trump Media & Technology Group (TMTG), the company behind Truth Social, went public Tuesday after merging with shell company Digital World Acquisition in a deal known as a special purpose acquisition (SPAC).

Shares jumped more than 50% during a volatile first day of trade, before ending the session up 16%, giving the company a market cap of around $7.85 billion, according to the Associated Press.

The listing pocketed the presumptive Republican presidential candidate a paper fortune of over $4 billion for his 58% share of the company at a time when he faces mounting legal challenges. He was on the hook for a $454 million bond in a civil fraud case, but the fee was reduced to $175 million Monday following an appeal.

The fanfare comes even as the company has struggled to demonstrate a path to profitability.

“It sort of defies reality, at least at the beginning,” said Sorrell said, who is also the founder and former CEO of ad agency WPP.

A spokesperson for TMTG firmly dismissed claims that the share price move defied logic when contacted by CNBC.

Truth Social lost $10.6 million in the first nine months of 2023 on revenues of $3.4 million. According to Semafor, the

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