OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear...
marketers
6 gaming takeaways for marketers from Advertising Week New York
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. NEW YORK...
Sydney Sweeney American Eagle Ad Controversy: 5 Lessons For Marketers
HOLLYWOOD, CALIFORNIA - AUGUST 10: Sydney Sweeney attends the Variety Power Of Young Hollywood at NeueHouse Los Angeles on August...
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice.Brands see sportspeople as a means of...
A marketer’s guide to Advertising Week New York 2024
Thousands of marketers will descend on the Penn District in Midtown Manhattan for Advertising Week New York this week to...
