Comscore Appoints New Chief Marketing Officer
Photo courtesy Comscore Inc Comscore has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer. Keller brings...
Marketing
The media and cultural shifts that will impact advertising and marketing in 2025
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
Google Ads plans major AI Push in 2025, reshaping search marketing
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...
Trucking Marketing Communications Are Subject To Various Regulations! – Advertising, Marketing & Branding
On February 28, 2024, Motive Technologies Inc., formerly known as Keep Truckin ("Defendant"), was sued in the United States District...
How blockbusters are redefining marketing strategies?, ET BrandEquity
AI-generated representative imageBy Vaishal DalalBlockbusters are not just a means of entertainment; they have served as advertising innovations. The expansion...
Ad Rewind: 2024’s memorable marketing moments
From an Olympics-themed commercial celebrating youth sports to lottery-inspired dancing in the streets, the output from Richmond’s advertising industry in...
