Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Dive Brief: Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared...
Media
Amazon offers ad tech to retailers in retail media land grab
Dive Brief: Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with...
The media and cultural shifts that will impact advertising and marketing in 2025
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged...
7 Steps to Social Media Video Marketing Strategy
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s...
Uber hires Target, Albertsons retail media maven to lead ads business
Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global...
