Tag: Named

Advertising & Marketing

Simpli.fi Named in the 2023 Gartner Market Guide for Ad Tech Platforms

FORT WORTH, Texas, July 25, 2023 /PRNewswire/ — Simpli.fi, the advertising success platform for agencies, brands, and media companies, announced today its inclusion in the 2023 Gartner® Market Guide for Ad Tech Platforms. Simpli.fi has been recognized by Gartner in this Market Guide, which defines the ad tech market as “technology for managing digital advertising across channels and devices, including display, video, streaming TV and audio, in-app (including games), social, and search. It provides functions for campaign planning, media buying, advertising analysis, optimization and automation.”

(PRNewsfoto/Simpli.fi)

(PRNewsfoto/Simpli.fi)

As per Gartner analysis “digital advertising is the No. 1 channel by spend allocation, and ad tech platforms facilitate a growing portion of this spend. Digital marketing leaders should match their ad tech and media buying vendor needs with market developments in identity, privacy, consent and measurement.”

To Simpli.fi, this recognition further complements the company’s growth strategy while serving its customers and delivering a platform that empowers advertisers to maximize relevance and increase campaign performance.

Simpli.fi believes that as ad tech platforms continue to rapidly evolve, more companies will tap into this technology. This Market Guide presents the following key recommendations to digital marketing leaders when assessing ad tech platforms:

  • “Ensure that ad tech platforms offer either native solutions or integration with best-of breed providers in identity resolution, consent and preference management, and data clean rooms to improve connections between brand and media partner’s first-party datasets while cookie deprecation is still on the horizon.

  • Monitor ad and marketing solutions to ensure compliance, effectiveness and return on investment in the face of shifting privacy landscapes and to maintain targeting and measurement capabilities in cross-channel campaign management.

  • Avoid shiny object syndrome: many new channels require significant financial commitment and may transact via cost-per-impression (CPM), cost-per-click (CPC) and/or cost-per-conversion event.

  • Leverage ad tech providers’

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Advertising & Marketing

Michele Markham, CEO and President of EAG Advertising & Marketing, Named an Enterprising Women of the Year Award Winner

Michele Markham, CEO and president of EAG Advertising & Marketing, an Enterprising Woman of the Year Award Winner.

Michele Markham, Enterprising Woman of the Year Award Winner

To be among the caliber of leaders being recognized as the Class of 2023 for the Enterprising Women of the Year Awards is a testament to the great work the EAG Advertising & Marketing team delivers every day for our entrepreneurial and enterprising clients.


KANSAS CITY, Mo. (PRWEB)

This month, Markham will be attending the Annual Enterprising Women of the Year Awards Celebration and Conference in Clearwater Beach, Fla. The three-day educational and networking conference culminates in a Gala Award Dinner where she and other top women entrepreneurs from around the world will be recognized for their leadership, community involvement and mentorship.

“To be named an Enterprising Women of the Year Award Winner in recognition of your success in business and community leadership is a once-in-a-lifetime honor. Michele was selected from among hundreds of nominees worldwide. We’re looking forward to shining a spotlight on her, along with other extraordinary women entrepreneurs at the conference,” says Monica Smiley, CEO and publisher of Enterprising Women.

Enterprising Woman of the Year Awards is one of the most notable recognition programs for women business owners in the world with awardees having proven entrepreneurial leadership of growing companies, active mentorship for women and girls in their local areas and engagement in their communities.

In Markham’s case, she is the sole owner of EAG, the only company from the Kansas City metro with more than $3 million in annual revenues to win. Markham joined EAG after leaving Ketchum where she worked her way up from account executive to the agency’s first woman president. She was promoted to EAG president, co-led the agency to record growth over a five-year period, gained minority ownership of EAG, and ultimately acquired the agency as sole

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