Netflix’s next phase of advertising growth hinges on in-house ad tech
Netflix executives are positioning 2025 as the year when the streamer’s advertising ambitions enter the “walk” phase of a crawl,...
Netflixs
Inside Netflix’s Massive Marketing for Squid Game Season 2
Netflix really wants you to know that Squid Game’s second season is coming, and it’s doing so by giving the...
Netflix’s ad-supported tier grows 34%, with critical scale in sight
Dive Brief: Netflix’s ad-supported tier grew membership 34% quarter on quarter in Q2, according to an earnings statement. The company...
