The Pitch: Advertising and marketing news for 2.27.24

Virginia Family Dentistry – So Many Smiles from The King Agency on Vimeo.

The King Agency released a campaign for Virginia Family Dentistry to promote the practice’s 50th anniversary. The campaign includes print and digital ads and a 30-second spot filmed by BES Studios. The time-lapse-style spot was created using still images and depicts generations of patients passing through its waiting room over five decades. The ad is running on local broadcast, Hulu and YouTube.

King Agency opened an office in Atlanta, its first expansion outside Virginia. The office is located at 800 Battery Ave. SE, The Battery, Suite 100, and adds to a satellite office in Virginia Beach that it opened in 2019.

Red Orange Studio created a visual identity and developed a new website for FirstSpark, an early childhood education nonprofit based in Newport News. The branding and website work followed a naming and brand strategy process led by Brand Federation.

Evergib was hired by Brixmor Property Group, a New York-based real estate investment trust, to develop a digital ad campaign targeting small business owners for its shopping centers in Houston, Atlanta, and Port St. Lucie, Florida. The agency is working with Karnes Coffey on a brand refresh for Prologue Systems, a local tech firm focused on 3D laser scanning and reality capture services.

Overcoast contributed music and sound for ads for DoorDash, Geico and CarMax. The Geico and CarMax spots were produced by The Martin Agency.

General Cigar enlisted St. Louis agency Moosylvania to promote the newest cigar in its Flathead line. Work included an AI vehicle designer tool for the Richmond-based manufacturer, which has worked with the agency for over a decade.


A screenshot of the vehicle designer tool created

Read More ...

The Pitch: Advertising and marketing news for 2.13.24


Jerry Hoak

The Martin Agency named Jerry Hoak chief creative officer. Hoak was previously an executive creative director and replaces Danny Robinson, who was named CEO last month. Robinson succeeds Kristen Cavallo, who has been pulling double-duty since being named global CEO of sister agency MullenLowe Group. Hoak has worked at Martin since 2016 and as ECD since 2018.

Martin produced a series of four 30-second spots for Geico that aired during pregame coverage for the Super Bowl. The spots derive from the agency’s 15-minute “Legend of the Lizard” mockumentary for the insurance company, Muse by Clio reports. Martin also released a Super Bowl ad for Oreo.

Twenty-seven Brandcenter alums worked on 20 ads that aired during this year’s Super Bowl. Two of the ads involved Richmond-based firms: Martin’s Oreo ad, which strategy director and 2013 alum Johnny Roeloffs worked on, and an ad for Sentara that involved media planning and buying from Lewis Media Partners and ’22 alum John March. VCU News has more details and a full list of alums and ads here.

jenna weidner 93octane

Jenna Weidner

93 Octane promoted Jenna Weidner to associate creative director. She was previously senior art director and has worked at the agency since 2010, the past two years remotely in Vermont.

River City Consulting completed a rebrand for Richmond Center for Eating Disorders, which now goes by CEDAR, or Richmond Center for Eating & Anxiety Disorders. Work included a new logo and website and will continue with management of the site and marketing and media placement through 2024.

JLV Communications completed a year-long tourism campaign for Prince George County. The campaign includes a logo designed by Longstaff Creative and a video produced by Michael Crouch. The 30-second video was part of an integrated marketing

Read More ...

Top Tech News of the Week: November 19

This week, the tech industry led with new software and app releases. A switch in pace compared to the onset of new products recently, Google debuted its new beta feature, a form of community-contributed Notes for its search engine. Nothing, meanwhile, attempted to tackle the stigma of green text messages with its own namesake app.

Over at Instagram, the app is granting users the ability to show feed posts and Reels to Close Friends exclusively. And to round it off, Meze Audio does indeed have a new piece of hardware: the Empyrean II headphones.

Below, Hypebeast has rounded up the top tech stories of the week so you can stay up to date on trends in the industry.

Google Searches May Soon Come With Community-Sourced Notes

Google is seeking to make its search results more community-oriented with a new feature called Notes. Currently in the beta phase, Notes allows users to add commentary to search results, backed by Google’s research that demonstrates people like seeing how others feel about a given topic. For the time being, those interested in participating will have to “opt-in” on the Search Labs settings.

“Notes will let people share their knowledge right on Search, helping others find the best answers for their weirdest or most wonderfully unique questions, and discover what’s most useful for them on the web,” the company wrote in its announcement.

Nothing is Bringing iMessage to Android

Nothing is attempting to tackle the stigma against Android users, a quality most often evidenced by their green text messages. The London-based tech company has a new app called Nothing Chats that aims “to break down communications barriers related to messaging platform incompatibility and the social stigma that becomes associated with it as a byproduct.”

For the project, Nothing teamed up

Read More ...

The Pitch: Advertising and marketing news for 1.9.24

vcu1 scaled CroppedVCU acquired The Creative Circus, an award-winning portfolio school that it plans to relaunch as a hybrid program with financial support from North Carolina-based ad agency McKinney. The university acquired Creative Circus from Ancora Education, which closed the Atlanta-based portfolio school last year. VCU Brandcenter has more details here.

Arts & Letters hired Lisa Gatto Setten as head of production. She most recently held a similar role with MullenLowe U.S. Based in New York, Setten will assist in the opening of an office there in 2024.

Shapes & Colors was hired to provide website support for In Good Order, a local professional organizing company.

The Martin Agency was named lead creative agency for pizza chain Papa Johns and for Sanofi Consumer Healthcare North America, Adweek and Ad Age report. Martin produced a 30-second spot for cookie brand Oreo that’s set to air during the second quarter of the Super Bowl in February.

Martin created a two-minute spot for Geico featuring the brand’s Caveman character, according to Marketing Drive. It also released a 60-second spot for CarMax, Muse by Clio reports.

Evergib was hired to produce a holiday campaign for Dollywood, an amusement park in Tennessee. It was referred for the video project by The Martin Agency and worked with animation house Cream Studio and with Rian/Hunter Production for sound design and mixing

Evergib launched a rebrand for Orchard House Middle School, a girls’ school in the Fan, in collaboration with Campfire & Co. Evergib handled brand strategy, story and messaging, tagline development and a series of videos. Campfire handled logo and visual identity, website, and brand design. A primary brand video was filmed and edited by local director Martin Montgomery.

Orchard House

Read More ...

What if ads released with box office numbers?, Marketing & Advertising News, ET BrandEquity

<p>Representative image (iStock)</p>
Representative image (iStock)

The other day I had a peculiar conversation with my 13 year old son. One of his classmates is the son of a filmmaker and he heard that the boy’s mother’s film grossed 75-80 crores on day one. So he comes and tells me that he wants to be a filmmaker because he wants to make that kind of money. Well, his misconception that all movie collection monies go to the film’s Director aside, it got me thinking about how the narrative around new movies has changed dramatically in the last few years.

Earlier, when a film came out, you’d discuss if it was good or bad. You’d probably debate reviews, your friends’ opinions and maybe even wait to see if it wins at the awards. Now, all anyone talks about are box office numbers! Without context of how much was spent on making, promoting or distributing the film, every conversation is about hundreds or thousands of crores. Another filmmaker friend commented that this method works because it takes all subjectivity out of the picture. No one can say if your film is good or bad, the audience is saying it directly. Interestingly, this trend is also reflective of what has happened in advertising a while back, with every ad being judged on ‘virality’ and number of views over all else. But it begs a few important questions:

1. Transparency – Who’s calculating these numbers? Who’s auditing them? How long do we just keep on believing numbers published by Meta and Google? Finally these are for-profit companies, interested in showing their shareholders that they’re doing well. We’ve all heard stories of app usage numbers being fudged by Founders and TRP scams. Isn’t it about time we had an independent entity auditing all the numbers on views, reach,

Read More ...

Ad Law News And Views – December 21 – Advertising, Marketing & Branding

To print this article, all you need is to be registered or login on

The Ad Law team has had quite a year! We have enjoyed meeting
new clients, sharing our blogposts and podcasts, and connecting
with you all through conferences, webinars, and other events. We
appreciate your friendship and look forward to seeing you in the
new year. Happy Holidays from the Ad Law team!



Get these and other stories in real time when you subscribe to
the Ad Law Access blog here or visit the Advertising and Privacy Law
Resource Center here.

H&M Faces New Allegations of

Last year, a plaintiff filed a class action lawsuit against
H&M, arguing that the retailer misled consumers into thinking
that its Conscious Choice collection of clothing was
“environmentally friendly” and “sustainable.”
This May, a federal court in Missouri dismissed the case, noting that the plaintiff
had mischaracterized H&M’s claims and that the retailer had
qualified the claims such that reasonable consumers would not be
misled by them.

FTC’s Auto Dealer Rule Promises Sweeping
Industry Changes

On December 12, the FTC issued the Combating Auto Retail Scams Rule
(“CARS Rule”) which will broadly regulate sales
activities of motor vehicle dealers. Authorized by Congress through
the Dodd-Frank Act and promulgated under the Administrative
Procedure Act (as opposed to the FTC’s more cumbersome
Magnusson-Moss authority), the final rule will take effect on July
30, 2024.

CPPA to Propose Changes to Privacy Policy

While the California Privacy Protection Agency (CPPA)
Board’s attention during its December 8 public meeting was
mainly focused on preliminary draft regulations on automated
decisionmaking technology (ADMT), risk assessments, and
cybersecurity audits, the Board also decided to begin a formal

Read More ...