The Pitch: Advertising and marketing news for 11.25.25
CarMax launched two new spots with pro basketball players Paige Bueckers and Donovan Mitchell. Bueckers’ spot sees the WNBA star shop for her next car using CarMax’s AI assistant Skye, while Mitchell’s spot promotes selling a car and scheduling an at-home pickup. The ads were produced by Los Angeles-based 72andSunny.
Addison Clark completed a website for language translating company Syncroz Language Solutions and took on Chesterfield-based Affordable Dental Solutions as a client. The firm completed office wall designs for client Hyper Solutions, a catalog of videos for Vascular & Interventional Partners and is providing marketing support to Richmond firm Way Law.
A mockup of Dotted Line Agency’s brand refresh for Reynolds Community College.
Dotted Line Agency worked on a brand refresh for Reynolds Community College. Work included a new visual identity, brand platform and revitalized color palette. The brand refresh accompanied a new creative campaign by the agency that will include updated design and messaging across campus signage and digital platforms.
Red Orange Studio worked with Northern Virginia-based communications firm InkWell LLC to develop a brand, build a website and create marketing materials for Healthcare Trust Institute‘s ADAPT Conference. The studio launched a statewide digital marketing campaign for Brain Injury Association of Virginia and worked with Virginia Beach’s Mix + Shine Marketing to design emails for San Diego-based Roshambo Eyewear.
A screenshot of Evergib’s website for The Granite Grill.
Red Orange also completed a rebrand for VACEOs, formerly Virginia Council of CEOs. The rebrand included a website refresh, brand messaging and new visual identity and logo.
Evergib launched a website for Big Kitchen Hospitality‘s new Bon Air restaurant The Granite Grill. The firm also developed websites for Big Kitchen’s Tazza Kitchen and Conejo restaurants.
The Science Museum of Virginia hired Padilla‘s Joe Smith brand consultancy to provide branding work. Padilla launched Padilla GEO 3D, a service for brands to increase their visibility and accuracy in GenAI search results.
Padilla’s Joe Smith division received multiple awards at Transform Magazine’s Transform Awards North America 2025. Joe Smith took home a gold award for Best Corporate Brand Evolution for its work for cable product company Belden, and two golds for Best Consumer Brand Evolution and Visual Identity in Retail for its work for Feast, a specialty food shop in Charlottesville.
Madison + Main was hired by Zorch Pizza to support its Carytown and Forest Hill locations.
The Martin Agency was named creative agency of record for handheld outdoor power equipment brand Stihl.
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