The rise of 3D ads in the post-CGI era: Transforming advertising and marketing

Authored by Srishti Jain, Founder- MakeAR 

Picture yourself walking down the bustling streets of New York City, surrounded by towering skyscrapers and the hustle and bustle of urban life. Suddenly, you’re drawn to a larger-than-life Nike shoe seemingly popping out of a 3D billboard, capturing your attention with its stunning realism and dynamic visuals. Or perhaps you find yourself in the vibrant city of Dubai, where pizzas fly through the air in a captivating display of 3D imagery, enticing passersby with their mouth-watering allure. These are not just ads – they’re experiences that immerse you in a world of limitless possibilities, leaving a lasting impression that transcends traditional advertising.

In an ever-evolving digital landscape, the shift from 2D to 3D content is not just a trend – it’s a transformative journey reshaping the very essence of advertising and marketing. From mesmerizing CGI videos to eye-catching 3D billboards, consumers are embracing immersive experiences that transport them into a world where creativity knows no bounds.

As we enter the post-CGI era, the potential of 3D advertising emerges as the next frontier in captivating audiences and elevating brand storytelling to new heights.

Before diving deep into the waters of 3D advertising, let’s take a look at how 3D modeling differentiates itself from CGI and why 3D marketing is anticipated as the powerhouse of future marketing strategies.

Visual Style:

CGI ads often have a polished and cinematic visual style, with realistic graphics and seamless animations. These ads excel at creating fantastical worlds and larger-than-life scenarios that capture viewers’ imagination. For example, the CGI-animated Coca-Cola polar bears in the brand’s holiday commercials evoke a sense of wonder and magic.

3D Ads: 3D ads tend to have a more interactive and engaging visual style, with dynamic animations and immersive environments. These ads prioritize user interaction and

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Digital Advertising Market to Gain Significant Growth Driven by Data-driven Advertising and Rise of Influencer Marketing


Published June 9, 2023

Market Scope & Overview

The Digital Advertising Market, as reported by SNS Insider, achieved a valuation of USD 502.79 billion in 2022 and is anticipated to attain USD 1401.39 billion by 2030, with a projected compound annual growth rate (CAGR) of 13.67% during the forecast period from 2023 to 2030.

Digital advertising refers to the practice of promoting products, services, or brands through various online platforms and channels. It involves using digital technologies, such as the internet, mobile devices, social media, search engines, and display networks, to deliver targeted marketing messages to potential customers.

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Major Key Players Included in the Report are:

  • Alibaba Group Holdings Limited
  • Google LLC
  • Baidu
  • Microsoft Corporation
  • Amazon Web Services
  • International Business Machines Corporation
  • Facebook
  • Twitter
  • Verizon Communication
  • Hulu LLC
  • Others

Market Analysis

The digital advertising market is influenced by several key drivers that shape its growth and evolution. The widespread availability of the Internet across the globe has significantly expanded the potential audience for digital advertising. As more people gain access to the Internet, advertisers have greater opportunities to reach their target customers online. Programmatic advertising utilizes automated systems and algorithms to buy and sell advertising space in real-time. It streamlines the ad buying process, improves targeting precision, and increases efficiency, making it a key driver in the market. The popularity of online video content has surged in recent years, leading to the growth of video advertising.

Impact of Recession

While a recession may initially lead to a decrease in overall ad spending, the market can still offer opportunities for advertisers to reach their target audience effectively. Advertisers who can adapt their strategies, capitalize on cost efficiencies, and understand the changing consumer landscape are more likely

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