Advertising shifts from impressions to business outcomes in 2026
The advertising industry faces a fundamental reckoning in 2026. After years of focusing on reach and impressions, brands and agencies...
shifts
CJ MEZZOMEDIA Predicts Four Major Shifts in Advertising for 2026: AI Marketing, Discovery Commerce, OTT Ads and AI-Driven Outdoor Media
Naver announced on Nov. 3 that it will launch “AdBoost Screen,” a digital out-of-home advertising solution powered by artificial intelligence....
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the...
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts
Sydney – March 3, 2025 – Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024...
The media and cultural shifts that will impact advertising and marketing in 2025
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
