WhatsApp debuts new in-app shopping features and more

What you need to know

  • WhatsApp introduced an in-app shopping capability that allows users to buy directly from merchants using the WhatsApp Business platform.
  • Meta notes that the feature is rolling out to businesses globally that are using the platform.
  • Other business features are rolling out, including easier payment functions and a verification process for businesses.

Lately, WhatsApp has been trying to move beyond basic chats. The Meta-owned platform started to prioritize e-commerce functions as part of its growth strategy — and now the platform is debuting new features that will further propel the WhatsApp Business platform.

At the company’s global Conversations event in Mumbai, WhatsApp introduced an in-app shopping feature for merchants and customers. Dubbed ”Flows,” the feature allows users to buy directly within the app from merchants using the app’s business platform. 

“We’re launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat,” the company said in the announcement.

Meta promises that the feature, which allows businesses to provide their WhatsApp customers with menus and customizable forms, will be made available to businesses — at least, to those merchants using WhatsApp’s business platform — worldwide in the next few weeks.

WhatsApp's in-app shopping function, Flows.

(Image credit: WhatsApp)

Elsewhere on the app, the company also notes that it’s making it easier to complete a purchase within a chat. Within the app, users in India now have the ability to choose their preferred mode of payment from supported UPI apps, debit and credit cards, and more. WhatsApp is also partnering with payment partners, including RazorPay and PayU, to streamline the check-out experience. Earlier this year, the company had already introduced merchant payment support for users in Brazil. 

Further, the company is introducing a verification process for WhatsApp

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LOS ANGELES, Jan. 26, 2023 /PRNewswire/ — Slickdeals, the only shopping platform powered by millions of avid shoppers sharing and discovering the most up-to-date online deals and coupons, today announced that Neville Crawley has joined the company in the newly-created role of President.

“Bringing Neville on board marks the end of an exhaustive process where we sought out an executive with technical and product expertise, strong strategic business thinking, and proven people leadership that fits our company culture,” said Josh Meyers, CEO, Slickdeals. “As a cross-departmental leader, he will connect product, marketing, technology and sales initiatives across the organization in pursuit of our mission of helping savvy shoppers win at shopping.”

Crawley is a seasoned product and technology executive with a strong track record of growth and value creation having served as a President and CEO with multiple technology companies before joining Slickdeals, including OppFi, Kiva and Quid.

“Having been introduced to Slickdeals, I quickly became an avid user myself. This deeply passionate community of shoppers helping shoppers that is uniquely Slickdeals provides a treasure trove of opportunity for folks to discover new products at exciting prices,” said Neville Crawley, President at Slickdeals. “But the complexity that shoppers face is increasing. We’re going to continue to provide shoppers with the tools they need to help them win.”

Crawley earned a bachelor’s degree from the Manchester Metropolitan University and an MBA from London Business School. His Slickdeals username is northernsky.

About Slickdeals
Slickdeals is the only shopping platform powered by a volunteer army of 12 million avid shoppers helping other shoppers find, evaluate and share the most up-to-date online deals and coupons from all the top retailers. Through community-powered shopping, Slickdeals

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