Temu’s ad spend soars as it embarks on a marketing blitz

Online marketplace Temu is counting on a deluge of ads — whether that’s through social media, paid search or television — to win over shoppers.

According to a new study by MediaRadar, Temu’s ad spend jumped 1,000% year-over-year for the period from January to November 2023. Seventy-six percent of Temu’s ad spend for the period went to social media, compared to 13% on digital display ads, the ad intelligence platform found. Temu is also funneling more money into TV and plans to run an ad during the Super Bowl for the second year in a row, according to the Wall Street Journal. Modern Retail reached out to Temu for comment on its marketing spend, but the company said they could not provide comment at this time.

Temu’s appeal lies in its low-priced items such as $2 scrunchies and $10 sneakers. It is a fairly new company, having launched in the United States in September 2022. But, over the past year and a half, it’s managed to grow a large volume of sales by placing ads on TikTok, Instagram, Google and nearly every other channel where people shop. MediaRadar told Modern Retail that from September through December 2023, Temu spent more than $517 million in national advertising. While Temu’s parent company (the Chinese-based PDD Holdings) does not divvy up sales by brand, PDD’s total revenue last quarter reached 68.84 billion yuan ($9.67 billion), an increase of 94% year-over-year. Going forward in 2024, Temu shows no signs of slowing its advertising ambitions.

Like Shein, Temu has resorted to a digital marketing blitz to acquire new customers. Goldman Sachs analysts estimate Temu spent about $1.2 billion on Meta in 2023, and Meta calculated Temu ran 8,900 ads on its platforms last January. Last February, Temu ran its first-ever Super Bowl ad, a

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Awestruck Soars to #25 on the Inc. 5000, Clinching 2nd Spot in Advertising & Marketing

A significant factor in Awestruck’s meteoric rise has been the emergence of their OTT campaign management brand, Ideal. Initially conceptualized as a dedicated resource for their destination partners, Ideal swiftly evolved beyond its initial scope. Recognizing the immense potential of streaming media, the brand began catering to direct clients spanning various advertising verticals. Its adaptive approach and specialized strategies have solidified Ideal’s reputation in the space and positioned Awestruck as a definitive OTT trailblazer.

The co-founders remarked, “This accomplishment is a testimony to our unwavering dedication, our value of fanatical client engagement, and the relentless efforts of our incredible team. We owe this honor to every member of the Awestruck family and our esteemed clientele who have believed in our vision from day one.”

Awestruck takes a moment in this significant milestone to deeply thank its devoted clients and the unwavering Awestruck team, both of whom have shown steadfast belief in our mission of Fanatical Client Engagement, Jaw-dropping Expertise, and Unyielding Innovation. It’s these foundational principles and the collective efforts of everyone involved that have propelled Awestruck to its esteemed position in the industry today.

As Awestruck looks towards the future, the agency is poised for explosive growth and excellence, driving unparalleled value for its clients and redefining the boundaries of the advertising and marketing domain.

About Awestruck:

Founded in 2019 by Dave Marcy, Nat Collins, and Ryan Sprance, Awestruck is a leading advertising & marketing agency specializing in destination marketing. With their proprietary brand, Ideal, they are

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