The realm of digital marketing is booming with online advertising and marketing efforts that use digital devices, platforms, mediums, data, and technology. Every business from local to multinational today is leveraging digital channels like email, search engines, social media, and other websites to reach out to existing and potential customers. As an industry in constant flux, digital marketing is the next frontier in career growth and development. It has emerged as a field where opportunities are immense, and rewards are plentiful.
Want to establish a successful career in digital marketing? Watch this video to learn more about the roadmap to building a career as a digital marketer.
Growth of Digital Marketing Jobs
The growth of digital marketing jobs has been a significant trend in recent years, driven by the increasing importance of online presence for businesses and organizations. In the current year, India alone is expected to generate at least 20 lakh jobs in this industry, with an expected growth of 27.4% by 2025. Therefore, if you’re looking to build or transition into a career in digital marketing, now is the time for you to get started.
The Role of a Digital Marketer
The role of a digital marketer is to develop, implement, and manage online marketing strategies to promote products, services, or brands using various digital channels. Digital marketers leverage the internet and technology to reach and engage target audiences, drive conversions, and achieve business goals. The specific responsibilities of a digital marketer can vary based on the organization, industry, and specialization, but here are some common aspects of the role:
1. Strategy Development
Digital marketers create comprehensive marketing strategies that align with the organization’s overall goals. They identify target