The Pitch: Advertising and marketing news for 2.25.25


This year’s Ad Bowl was held at BES Studios. (Jonathan Spiers photo)
Thirty Brandcenter alums had a hand in 17 of this year’s Super Bowl ads. VCU has a full list of the alums and their respective campaigns here.
Advertising Club of Richmond held its annual Ad Bowl critiquing this year’s Super Bowl ads. Panelists included Lindsey King and Frederick Nduna with The Martin Agency, Familiar Creatures’ Justin Bajan and Arts & Letters’ Lauren Galanides. Kelly O’Keefe with Brand Federation moderated the panel, which was held at BES Studios.

The new logo for Bearing Insurance.
Colab redesigned the website for Bearing Insurance as part of its rebrand from Bankers Insurance. The Glen Allen-based insurance company used North Carolina-based Rivers Agency for the rebrand, which included a new logo and updated branding elements.
Addison Clark is providing website maintenance and search engine optimization for Accent Professional Recruiting. It produced a video for client First National Bank Small Business Finance highlighting work for a bank client.
Fresh Move Media launched a website for Friedman Fisher Verity, a new law firm in Richmond. The agency also launched an e-commerce site for Zeus Cycles, a local EV bikes dealer.
Spang produced a spot for VPM’s 90by5 Initiative. The 30-second clip was directed by Spang’s Jordan Rodericks.

This year’s Ad Bowl was held at BES Studios. (Jonathan Spiers photo)
Thirty Brandcenter alums had a hand in 17 of this year’s Super Bowl ads. VCU has a full list of the alums and their respective campaigns here.
Advertising Club of Richmond held its annual Ad Bowl critiquing this year’s Super Bowl ads. Panelists included Lindsey King and Frederick Nduna with The Martin Agency, Familiar Creatures’ Justin Bajan and Arts & Letters’ Lauren Galanides. Kelly O’Keefe with Brand Federation moderated the panel, which was held at BES Studios.

The new logo for Bearing Insurance.
Colab redesigned the website for Bearing Insurance as part of its rebrand from Bankers Insurance. The Glen Allen-based insurance company used North Carolina-based Rivers Agency for the rebrand, which included a new logo and updated branding elements.
Addison Clark is providing website maintenance and search engine optimization for Accent Professional Recruiting. It produced a video for client First National Bank Small Business Finance highlighting work for a bank client.
Fresh Move Media launched a website for Friedman Fisher Verity, a new law firm in Richmond. The agency also launched an e-commerce site for Zeus Cycles, a local EV bikes dealer.
Spang produced a spot for VPM’s 90by5 Initiative. The 30-second clip was directed by Spang’s Jordan Rodericks.
link