Google Play Protect isn’t waiting to scan your apps anymore


  • Google Play Protect now offers real-time threat detection by scanning sideloaded apps at the time of installation, functioning like an antivirus scanner on a desktop OS.
  • Play Protect already scans apps uploaded to the Play Store and allows manual scanning of apps and sideloaded APKs, but this update automates the scanning process for sideloaded apps.
  • The new feature is not yet available to most users, but it is expected to roll out with version 37.5 of the Play Store app in September 2023.

Google Play Protect is well known for scanning many apps — in fact, Android’s de facto antivirus tool scans more apps than there are people on Earth every day through its routine checks. Since Google Play Protect became its own app in 2021, many have speculated about what new features might be in store, and it looks like a big one is rolling out soon.

In its latest Google System Updates changelog outlining new features being added to the Android OS through app updates, Google announced that Play Protect now offers real-time threat detection thanks to install-time scanning of sideloaded apps. This was pointed out in a tweet by Mishaal Rahman, a well-known Android expert and contributor here at Android Police, which showed that Google will begin using Play Protect to scan apps downloaded outside the Play Store right at the time of installation.


This doesn’t mean that Play Protect wasn’t scanning apps before — Google scans every app uploaded to the Play Store to check for malicious code, and it has used Play Protect for this since 2017, giving you a report for your specific installed apps in the Play Store’s settings menu. You’ve also been able to manually trigger a Play Protect scan of your apps, including sideloaded APKs, from Android’s security settings

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Why reason marketing isn’t a priority for consumers

But do much less individuals treatment?

Even so, investigation implies less individuals see the level in manufacturer purpose—or at minimum in cause internet marketing.

CivicScience past year discovered people today ages 18-24 put considerably less emphasis on a brand’s social consciousness in their acquire decisions than the exact age group did in 2017. The percentage of the cohort that reported a brand’s social consciousness is “very important” in their buy conclusions dropped sharply from 43% to 30%. 

CivicScience also identified declines across all ages in men and women who say a brand’s social consciousness is quite crucial in invest in decisions. That variety peaked at 39% in 2020, declining to 27% in 2023, across more than a million surveys with effects weighted by U.S. Census figures. CivicScience also observed 50% of Gen Z and 56% of the in general U.S. inhabitants stated manufacturers shouldn’t take stands on political or social problems.

Also study: 20 models getting attractiveness with Gen Z

Such numbers are at odds with the Edelman Believe in Barometer. That study has discovered a favorable craze in the share of “belief-pushed buyers” amid individuals in the U.S.—from 47% in June 2017 to 65% very last June. These are men and women who say they invest in or advocate for makes dependent on their social or political stands. People scores are based on responses of more than 1,100 people each year to 6 statements, which persons agree or disagree with on a nine-point scale.

Edelman CEO Richard Edelman, and his PR company, prolonged have been staunch advocates of function in advertising and marketing. And in a session at Cannes previous year, Edelman took concern with the idea that the tide is turning from reason advertising.

“The woke accusers, who are the blowback versus brands that choose positions, are complete

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