The Pitch: Advertising and marketing news for 11.21.23

Arts & Letters launched a new brand platform and integrated marketing campaign for online home furnishings retailer Bed Bath & Beyond. The “Beyond” platform includes a new website, and the campaign, called “An Icon Returns,” includes a 60-second TV spot and print, digital and out-of-home ads. The campaign launched Nov. 1 and targeted New York City with billboards in Times Square, city bus wraps, taxi toppers and media at Penn Station.

Ghost Tequila – “Fleeting Heat” (:30) from Alice Blue on Vimeo.

Alice Blue worked with Charleston, South Carolina-based agency Levelwing on a Halloween-themed spot for Ghost Tequila.

WORTHEN HERO vertical portraits2 copy

Adam Ewing took photos for Work Labs’ brand relaunch for furniture maker Worthen.

Brand Federation enlisted Work Labs for a brand relaunch for Worthen, a locally based furniture maker. Work included a wordmark logo and an anthem video showing the steps involved in making a custom iron and brass bed frame. Local filmmaker John Irwin served as director, cameraman an editor, and photographer Adam Ewing provided images.

The Martin Agency released a 30-second spot for smokeless fire pits maker Solo Stove. The ad features Snoop Dogg as a “smokesman” for the brand and was teased with a social media post in which the rapper said he’d decided to “give up smoke,” Muse by Clio reports.

Red Orange Studio completed a series of beer can label designs for Wasserhund Brewing Co. The limited-edition label designs include keepsake removable stickers and feature names and characters inspired by popular movies. Each label for “The Hop Experiment” IPA series showcases brewmaster and chemist Aaron Holley’s four-legged sidekick Hertz as a mad scientist.

WHBC IPA Series Mockup Biz Sense 1

Red Orange’s beer can labels for Wasserhund Brewing.

Arts & Letters launched a new brand platform and integrated marketing

Read More ...

NUMATEC Announces Winners of the Numees! A Marketing and Advertising Pitch Competition

– $100,000 Have Been Awarded to Four Companies Transforming the World of MarTech –


NUMATEC, the leading independent MarTech conglomerate, held a private event yesterday to announce the winners of the NUMEES (New Marketing & Advertising Technology Award and Pitch Competition). The event recognized four outstanding firms for their work in reimagining advertising and marketing technology, granting $100,000 in monetary investment and consulting services to the winning start-ups. Their achievements were celebrated in Coral Gables on November 14th, featuring influential leaders from Miami’s booming technology ecosystem.

“At NUMATEC, we have a profound understanding of what it takes to build something from the ground up and a deep appreciation for Miami’s tech ecosystem, which nurtured and fueled our growth every step of the way. We’re very committed to playing a meaningful role in this community and helping early-stage companies find their distinct advantage at the forefront of innovation. Part of achieving success is giving back, which is why the NUMEES were designed to help talented entrepreneurs overcome problems and future-proof their business for years to come,” shared NUMATEC CEO Giuliano Stiglitz.

In 2020, 1.35 million technology start-ups launched worldwide, yet only 10% survived as thriving businesses. The NUMEES are designed to bridge this gap and support the growth of tech start-ups to increase their likelihood of success in this challenging technological landscape.

Presented in collaboration with Lab22c, the NUMEES awards were granted in four categories:

– Ángela Sustaita-Ruiz – Nuestro Stories was awarded the Breakthrough Founder of the Year Award, which recognizes innovation in products or services, outstanding customer experience, and market dominance.

– Charles Irizarry – OnAutoPilot – was awarded the Breakthrough Creator Award, which recognizes creative use of emerging technologies, especially artificial intelligence and machine learning, to reinvent the MarTech field.

Read More ...

The Pitch: Advertising and marketing news for 7.25.23


A flyer that Springstory and theMSQshop produced for Shockoe Records for an upcoming concert.

Springstory and theMSQshop were hired by Shockoe Records to provide PR, event promotion and creative services for its 804 Day block party event and RVA Rapper’s Delight concert at the Hippodrome. The two events will bookend the label’s inaugural Richmond Music Week Aug. 4-11.


Enso Media Firm completed videos for two new clients: New Kent County’s tourism division and bowling alley chain Uptown Alley. Work for both will include social media content, videos, ads and marketing materials, as well as management of their social media channels.

Rochelle headshot square WEB

Rochelle Sommer

Madison+Main promoted Rochelle Sommer to account manager. The VCU alum joined the firm in May 2021 as an account executive.

Xponent21 was hired by Weidmuller USA to provide messaging research and strategy services aimed at optimizing the electronic components manufacturer’s market positioning. Work includes conducting client interviews and market research to refine the firm’s messaging, strengthen its market presence and engage its target audience within the industrial sector.

The Idea Center is providing digital marketing and search engine optimization work for Sykes & Company, a North Carolina-based accounting and advisory firm. It’s also working with JV Consulting on a website update and branding.

Golden Word is providing PR representation to Duke’s Mayonnaise and Garden & Gun magazine.

Overcoast announced it is receiving East Coast representation from New York-based Commonwealth Reps. The music and sound studio also won a Webby award for its work on The Martin Agency’s “Save A Tree, Pee In A Busch” PSA-style campaign for Busch Light.


A screenshot of Red Orange’s website for The Center for Plastic Surgery at Sentara Princess Anne.

Red Orange Studio developed a website for Sentara Health’s Center for Plastic

Read More ...

The Pitch: Advertising and marketing news for 6.13.23

Padilla completed a $2 million marketing campaign for Richmond Region Tourism. Called “Speaks for Itself,” the multi-channel campaign targets potential travelers through a sound-focused video approach and was funded using American Rescue Plan Act dollars designated for tourism recovery efforts.

The social media-style campaign includes a 60-second video, social media, digital display ads and out-of-home digital billboards in select markets. Padilla beat out more than a dozen agencies through a competitive process to land the campaign, which will run through June 2024.

The Valentine selected Padilla as its lead digital marketing agency after a competitive search. Work will include overhauling its website ahead of the Richmond museum’s 125th anniversary, and building a strategic digital approach spanning information architecture, user experience and design.

Cure designed a new website for the Virginia Department of Historic Resources. The redesigned site includes tools for users to learn about historic resources in the state and perform research to identify and document new resources for preservation efforts, among other features.

One of the billboards for Elevation’s campaign for the National D-Day Memorial.

Elevation launched a campaign for the National D-Day Memorial marking the 79th anniversary of the D-Day invasion. Work included outdoor boards that feature a multi-dimensional, backlit re-creation of soldiers scaling the cliffs of Normandy on D-Day. The boards are being placed in Lynchburg and Roanoke to encourage visitation to the memorial in Bedford.

Some of Release the Hounds’ work for Bitchin’ Boucha.

Release the Hounds rolled out a campaign for Richmond-based kombucha brand Bitchin’ Boucha. Called “Power Up Goodness,” the campaign announces the brand’s release of the first two flavors in its caffeinated kombucha line. Included in the three-month effort will be local event sponsorships, an Instagram giveaway and new merchandise.

Springstory was hired by Virginia Society of Anesthesiologists

Read More ...

The Pitch: Advertising and marketing news for 5.30.23

Caley Cantrell

Peter Coughter

Longtime Brandcenter professors Caley Cantrell and Peter Coughter are retiring after 17 and 26 years, respectively, at the graduate school. VCU News also reports on a group of students from Creative Circus who received their degrees at this year’s Brandcenter commencement after the Atlanta school closed last year.

The Idea Center was hired by Leo Lantz Construction to redesign its website. It’s working with Virginia Cardiovascular Consultants of Fredericksburg on a new website and ongoing SEO.

Will Sidaros

Idea Center hired Will Sidaros as a project manager. The George Mason alum has previously worked as a freelance videographer.

Spurrier Group was hired by Allianz Partners as the travel insurance company’s lead agency for digital media and marketing. Work will focus on scale the company’s audience base and digital strategy.

Addison Clark was hired by local builder River City Custom Homes to provide strategic marketing including paid and organic social media, search engine optimization, and web and design support. The agency launched a redesigned website for client Gilman Heating, Cooling & Plumbing. The mobile-first site reflects the company’s updated branding.

Kimberly Loehr

Kimberly Loehr of Loehr Lightning Protection Co. was awarded Virginia Professional Communicators’ 2023 Communicator of Achievement Award at the group’s spring conference this month. The award recognizes achievement in the communications field and service to VPC, National Federation of Press Women and the community.

Loehr is a co-owner of the Richmond-based contracting firm and serves as president of nonprofit Virginia Press Women Foundation.

Cade Martin won Best in Show in Communication Arts Magazine’s 2023 Photography Competition for images included in a branding campaign for the International Spy Museum. The campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.

Arts & Letters Creative Co. created an ad for ESPN

Read More ...

The Pitch: Advertising and marketing news for 4.11.23

Mondial finished a video project with The Martin Agency for beer brand Busch. Called “A Case Against Space,” the 80-second clip features retired astronaut Doug Hurley explaining that humans can’t drink beer in space because zero gravity turns it into a foamy mess. The clip, which features music and sound by Tiny Lion, promotes Busch’s pledge to donate to nonprofit One Tree Planted for every case of beer purchased during Earth Month.

FreshMove Media launched websites for Zoe Therapy Services, a local mental health and lifestyle medicine clinic, and The Euro Shop, a German vehicle auto shop in Chesterfield. Entegra Procurement Services hired FreshMove to produce the next volume of its company publication. Work for the Maryland-based food group purchasing company includes culinary articles and curated photography.

Emerging Earth Films and filmmaker Trevor Frost produced three videos that make up the first installment of “My Home Virginia,” a Virginia Tourism Corp. video series posted on its website and YouTube channel. The three videos feature Frost, a Virginia native, traveling to destinations across the state and were co-produced by Emerging Earth Films’ Melissa Lesh.

Addison Clark completed a customer testimonial-style video for client Dogwood State Bank Small Business Lending. The three-minute clip features a bank executive discussing the SBA loan process for a small business and will be used in marketing emails and on the bank’s website and LinkedIn page.

Addison Clark launched a website for Shield Contracting, a sitework contractor based in Ashland. The agency produced an informational video series for Gilman Heating, Cooling & Plumbing. The videos address common homeowner questions about HVAC and plumbing systems and will be released throughout the year.

Bellrae Marketing created a brand identity for The V Lady, a Brazilian sugaring salon owned

Read More ...