Arts & Letters launched a new brand platform and integrated marketing campaign for online home furnishings retailer Bed Bath & Beyond. The “Beyond” platform includes a new website, and the campaign, called “An Icon Returns,” includes a 60-second TV spot and print, digital and out-of-home ads. The campaign launched Nov. 1 and targeted New York City with billboards in Times Square, city bus wraps, taxi toppers and media at Penn Station.
Alice Blue worked with Charleston, South Carolina-based agency Levelwing on a Halloween-themed spot for Ghost Tequila.
Brand Federation enlisted Work Labs for a brand relaunch for Worthen, a locally based furniture maker. Work included a wordmark logo and an anthem video showing the steps involved in making a custom iron and brass bed frame. Local filmmaker John Irwin served as director, cameraman an editor, and photographer Adam Ewing provided images.
The Martin Agency released a 30-second spot for smokeless fire pits maker Solo Stove. The ad features Snoop Dogg as a “smokesman” for the brand and was teased with a social media post in which the rapper said he’d decided to “give up smoke,” Muse by Clio reports.
Red Orange Studio completed a series of beer can label designs for Wasserhund Brewing Co. The limited-edition label designs include keepsake removable stickers and feature names and characters inspired by popular movies. Each label for “The Hop Experiment” IPA series showcases brewmaster and chemist Aaron Holley’s four-legged sidekick Hertz as a mad scientist.