Tag: Pitch



Padilla completed a $2 million marketing campaign for Richmond Region Tourism. Called “Speaks for Itself,” the multi-channel campaign targets potential travelers through a sound-focused video approach and was funded using American Rescue Plan Act dollars designated for tourism recovery efforts.

The social media-style campaign includes a 60-second video, social media, digital display ads and out-of-home digital billboards in select markets. Padilla beat out more than a dozen agencies through a competitive process to land the campaign, which will run through June 2024.

The Valentine selected Padilla as its lead digital marketing agency after a competitive search. Work will include overhauling its website ahead of the Richmond museum’s 125th anniversary, and building a strategic digital approach spanning information architecture, user experience and design.

Cure designed a new website for the Virginia Department of Historic Resources. The redesigned site includes tools for users to learn about historic resources in the state and perform research to identify and document new resources for preservation efforts, among other features.

One of the billboards for Elevation’s campaign for the National D-Day Memorial.

Elevation launched a campaign for the National D-Day Memorial marking the 79th anniversary of the D-Day invasion. Work included outdoor boards that feature a multi-dimensional, backlit re-creation of soldiers scaling the cliffs of Normandy on D-Day. The boards are being placed in Lynchburg and Roanoke to encourage visitation to the memorial in Bedford.

Some of Release the Hounds’ work for Bitchin’ Boucha.

Release the Hounds rolled out a campaign for Richmond-based kombucha brand Bitchin’ Boucha. Called “Power Up Goodness,” the campaign announces the brand’s release of the first two flavors in its caffeinated kombucha line. Included in the three-month effort will be local event sponsorships, an Instagram giveaway and new merchandise.

Springstory was hired by Virginia Society of Anesthesiologists

Caley Cantrell

Peter Coughter

Longtime Brandcenter professors Caley Cantrell and Peter Coughter are retiring after 17 and 26 years, respectively, at the graduate school. VCU News also reports on a group of students from Creative Circus who received their degrees at this year’s Brandcenter commencement after the Atlanta school closed last year.

The Idea Center was hired by Leo Lantz Construction to redesign its website. It’s working with Virginia Cardiovascular Consultants of Fredericksburg on a new website and ongoing SEO.

Will Sidaros

Idea Center hired Will Sidaros as a project manager. The George Mason alum has previously worked as a freelance videographer.

Spurrier Group was hired by Allianz Partners as the travel insurance company’s lead agency for digital media and marketing. Work will focus on scale the company’s audience base and digital strategy.

Addison Clark was hired by local builder River City Custom Homes to provide strategic marketing including paid and organic social media, search engine optimization, and web and design support. The agency launched a redesigned website for client Gilman Heating, Cooling & Plumbing. The mobile-first site reflects the company’s updated branding.

Kimberly Loehr

Kimberly Loehr of Loehr Lightning Protection Co. was awarded Virginia Professional Communicators’ 2023 Communicator of Achievement Award at the group’s spring conference this month. The award recognizes achievement in the communications field and service to VPC, National Federation of Press Women and the community.

Loehr is a co-owner of the Richmond-based contracting firm and serves as president of nonprofit Virginia Press Women Foundation.

Cade Martin won Best in Show in Communication Arts Magazine’s 2023 Photography Competition for images included in a branding campaign for the International Spy Museum. The campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.



Arts & Letters Creative Co. created an ad for ESPN



Mondial finished a video project with The Martin Agency for beer brand Busch. Called “A Case Against Space,” the 80-second clip features retired astronaut Doug Hurley explaining that humans can’t drink beer in space because zero gravity turns it into a foamy mess. The clip, which features music and sound by Tiny Lion, promotes Busch’s pledge to donate to nonprofit One Tree Planted for every case of beer purchased during Earth Month.

FreshMove Media launched websites for Zoe Therapy Services, a local mental health and lifestyle medicine clinic, and The Euro Shop, a German vehicle auto shop in Chesterfield. Entegra Procurement Services hired FreshMove to produce the next volume of its company publication. Work for the Maryland-based food group purchasing company includes culinary articles and curated photography.

Emerging Earth Films and filmmaker Trevor Frost produced three videos that make up the first installment of “My Home Virginia,” a Virginia Tourism Corp. video series posted on its website and YouTube channel. The three videos feature Frost, a Virginia native, traveling to destinations across the state and were co-produced by Emerging Earth Films’ Melissa Lesh.



Addison Clark completed a customer testimonial-style video for client Dogwood State Bank Small Business Lending. The three-minute clip features a bank executive discussing the SBA loan process for a small business and will be used in marketing emails and on the bank’s website and LinkedIn page.

Addison Clark launched a website for Shield Contracting, a sitework contractor based in Ashland. The agency produced an informational video series for Gilman Heating, Cooling & Plumbing. The videos address common homeowner questions about HVAC and plumbing systems and will be released throughout the year.

Bellrae Marketing created a brand identity for The V Lady, a Brazilian sugaring salon owned