Advertising and Marketing Communications Management Students Reach Finals in Digital Media Marketing/Advertising Competition

A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.

Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.

The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.

The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.

Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.

The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts.  The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.

The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to

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Digital Advertising and Marketing Global Market to Reach

Dublin, March 23, 2023 (GLOBE NEWSWIRE) — The “Digital Advertising and Marketing: Global Strategic Business Report” report has been added to’s offering.

The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.

Display, one of the segments analyzed in the report, is projected to record a 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$223.2 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$213.4 Billion by the year 2030.

Select Competitors (Total 523 Featured) –

  • Acxiom LLC
  • Alibaba Group Holding Limited
  •, Inc.
  • Baidu, Inc.
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Facebook, Inc.
  • Google, Inc.
  • IAC/InterActiveCorp.
  • Microsoft Corporation
  • LinkedIn Corporation
  •, Inc.
  • SXM Media
  • Tencent Holdings Limited
  • TradeDoubler AB
  • Twitter, Inc.
  • Xaxis, LLC

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of
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