Middle East and Africa Digital Out of Home (OOH) Advertising Market Global Enhancements and Growth Outlook and Forecast from 2023 to 2029


Published February 21, 2023

Middle East and Africa Digital Out of Home (OOH) Advertising Market
Middle East and Africa Digital Out of Home (OOH) Advertising Market

Latest Study on Industrial Growth of Middle East and Africa Digital Out of Home (OOH) Advertising Market 2023-2029. A detailed study accumulated to offer Latest insights about acute features of the Middle East and Africa Digital Out of Home (OOH) Advertising Market. The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. The market includes news and updates about the market current situation, historic data, present market trends, and this factor which is valuable and supportive to the business. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary and SWOT analysis. The report aims to supply a further illustration of the newest scenario, economic slowdown, and COVID-19 impact on the overall industry.

The Middle East and Africa Digital Out of Home (OOH) Advertising market is anticipated to register an expansion at a CAGR of 10.6% during the forecast period, 2023–2029.

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DOOH or Digital Out of Home is a modern form of advertising that uses digital media to promote audio and video messages about products or services outside the home. DOOH, also known as digital signage, has largely supplanted traditional and conventional forms of advertising and marketing. This process allows advertisers and local vendors to engage their customers in real time in order to track the effectiveness of marketing messages displayed via DOOH. The DOOH market encompasses everything from digital billboards to elevator screens and jukeboxes. Because of the lower cost of digital screens around the world, the digital out of home market share is expected to grow significantly during the forecast period. Furthermore, rapid digitization and a decline in demand for traditional billboards have fueled market growth. Furthermore, the ease of data integration is expected to drive market growth during the forecast period. (2023-2029).

Key Players in This Report Include:

JCDecaux SA, a French corporation, Daktronics, Inc., Posterscope, Sharp NEC Display Solutions

Industry News:

  • In July 2017, JCDecaux signed a new street furniture contract in Dubai along with its partner, DXB Media Advertising (UAE), for a time span of 10 years. This contract covers the installation, operation, and maintenance of 418 advertising lamp positioned along the famous Jumeirah Beach Road, as well as 50 fully-interactive e-Village situated in iconic locations around the city. This intelligent street furniture initiative is part of the 34 new projects of the Roads and Transport Authority Smart City Program. The e-Village, a smart city product, and interactive communication platforms services include e-commerce sites, and tourism and cultural, traffic, transit, and weather information
  • Sharp has acquired 3 companies. A total of 2 acquisitions came from private equity firms. It has also divested 1 asset.Sharp’s largest acquisition to date was in 2010, when it acquired Recurrent Energy for $305M. Sharp has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include marketing (50%) and renewable energy (50%).
  • Daktronics has acquired 7 companies, including 1 in the last 5 years. It has also divested 1 asset. Daktronics has acquired in 3 different US states, and 4 countries. The Company’s most targeted sectors include electrical equipment (29%) and electronics (15%).

Digital Out of Home (DOOH) Market Restraints:

  • The rise of online/broadcast advertising, combined with complex and costly digital signage, are some of the primary factors restraining the digital out of home market.
  • A lack of standards for interoperability between devices may have an impact on the global digital-out-of-home (DOOH) market growth over the forecast period.

The Middle East and Africa Digital Out of Home (OOH) Advertising market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analysed study to help understand market, opportunities and upcoming challenges and about the competitors.

The Middle East and Africa Digital Out of Home (OOH) Advertising market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to help the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.

Following are the various regions covered by the Middle East and Africa Digital Out of Home (OOH) Advertising Market research report:

North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Russia, Spain, and Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, and Rest of APAC), South America (Brazil, Argentina, Columbia and Rest of Latin America), Middle East & Africa (Saudi Arabia, South Africa, Turkey, Nigeria, UAE and Rest of MEA)

North America made the largest contribution to the global digital out-of-home advertising market of over 35% in 2021 due to the increasing urbanization and rising awareness about the branding of the particular product. Digital outdoor advertising has an eye-catching and interactive advertising strategy, that allows the brands to digitalize themselves and display content easily available to the general public, this may propel the market growth. Furthermore, the increasing investment in digital out-of-home advertising is expected to drive regional market growth.

Asia Pacific is the fastest-growing digital out-of-home advertising market and is expected to witness a CAGR of 14.6% from 2022 to 2028. This can be credited to the increased spending on digital out-of-home advertising in emerging countries like China, India, and Japan owing to the huge consumer base. Moreover, the increasing popularity and acceptance of out-of-home advertising among the various industry verticals has projected to boost the digital out-of-home advertising market over the forecast period. Furthermore, the rising infrastructural development in emerging economies like India, and China are driving market growth over the last few years.

Europe is expected to grow with the second-fastest CAGR of 14.0% in the forecast period. The growth of the regional market is attributed to the growing adoption of digital out-of-home advertising in commercial verticals, rapid urbanization in emerging countries of the region coupled with rapid digitization. The further growth of the market in the region is contributed to increasing technological advancements along with the growing proliferation of smart cities.

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Key Points Covered in Market Report:

-Market Overview, Definition and Classification Market drivers and barriers

-Market Competition by Manufacturers

-Impact Analysis of COVID-19 on Market

-Market Capacity, Production, Revenue (Value) by region (2023-2029)

-Middle East and Africa Digital Out of Home (OOH) Advertising Supply (Production), Consumption, Export, Import by Region (2023-2029)

– Middle East and Africa Digital Out of Home (OOH) Advertising market Production, Revenue (Value), Price Trend by Type Payment Gateway, Merchant Account, Subscription Management,

-Middle East and Africa Digital Out of Home (OOH) Advertising Manufacturers Profiles/Analysis & Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing

-Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry Road map and value chain Market Effect Factors Analysis.

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Objectives of the Report

  • To carefully analyses and forecast the size of the market by value and volume.
  • To estimate the market shares of major segments of the Middle East and Africa Digital Out of Home (OOH) Advertising
  • To showcase the development of the market in different parts of the world.
  • To analyze and study micro-markets in terms of their contributions to the Middle East and Africa Digital Out of Home (OOH) Advertising market, their prospects, and individual growth trends.
  • To offer precise and useful details about factors affecting the growth of the Middle East and Africa Digital Out of Home (OOH) Advertising
  • To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Middle East and Africa Digital Out of Home (OOH) Advertising market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

Key questions answered
– How feasible is Middle East and Africa Digital Out of Home (OOH) Advertising market for long-term investment?
– What are influencing factors driving the demand for Middle East and Africa Digital Out of Home (OOH) Advertising near future?
– What is the impact analysis of various factors in the Middle East and Africa Digital Out of Home (OOH) Advertising market growth?
– What are the recent trends in the regional Middle East and Africa Digital Out of Home (OOH) Advertising market and how successful they are?

We offer customization on the Middle East and Africa Digital Out of Home (OOH) Advertising market report based on specific client requirements:

  1. 20%  customization.
  2. 5 Countries can be added as per your choice.
  3. 5 Companies can add as per your choice.
  4. Free customization for up to 40 hours.
  5. After-sales support for 1 year from the date of delivery.

Thank you for your interest in the Middle East and Africa Digital Out of Home (OOH) Advertising Market research publications; you can also get individual chapters or regional/country report versions such as Germany, France, China, Latin America, GCC, North America, Europe or Asia.

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